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Optimize for Growth: How to Scale Up Your Business, Your Network and You

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As the CEO of a small business, you know what it means to hit the ceiling. Business leaders often struggle with four primary barriers to people, profit, control, and traction. The heroic efforts you relied on to build your business from the ground up, aren’t adequate to take it to the next level. What you need are the three essential resources in the Optimize for Growth • A business operating system helps CEOs articulate a shared vision and build the organization, process, accountability and productivity to achieve their goals. • A peer advisory network provides valuable insights and advice from other leaders who share their experiences in a trusted and confidential setting to leverage the wisdom of the group. • A business coach keeps the CEO accountable and acts as a necessary sounding board and advisor to shape key leadership skills. In his work with growing organizations in all industries, Jonathan B. Smith has helped executives implement the Optimize for Growth Model to foster their success. The book features stories of CEOs from various industries plus Jonathan’s own experience building an INC 500 company. Every business owner eventually stalls on the road to growth. CEOs who bring in the right resources can make the difference between staying stuck and catapulting the organization to greater profits, productivity, and traction. The Optimize for Growth Model provides the framework to scale up. Are you ready to optimize for growth? Take our assessment at ChiefOptimizer.com/assessment.

84 pages, Paperback

First published September 26, 2015

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Negotiations are everywhere. Low-stakes practice → high-stakes confidence.

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738 reviews6 followers
December 12, 2025
Optimize for Growth is a concise and practical guide for CEOs and business leaders ready to break through the ceiling holding back their organizations. Jonathan B. Smith provides a clear, actionable framework addressing the four main barriers to growth: people, profit, control, and traction. The book emphasizes three key resources a business operating system, a peer advisory network, and a business coach showing readers how to leverage these tools to scale their businesses effectively. Filled with real-world stories from CEOs across industries and insights from Smith’s experience building an INC 500 company, this book is an invaluable roadmap for executives seeking both personal and organizational growth.
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