Capital Campaigns: .

by Andrea Kihlstedt

This essential guide for capital campaigns of all sizes and configurations--from small start-ups to colleges and universities--is ideal for novices and experienced professionals alike. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready. Key • Provides clear, step-by-step instructions for launching and managing a capital campaign • Loaded with examples of real-life capital campaigns to help the reader understand the real world application of strategies • Offers many charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign

Genres: Professional Development

406 pages, Paperback

First published May 1, 2002

Reviews

[Mary Havlock · Rating 5 out of 5]

Wow! Such a clear and insightful book into the world of capital campaigns. The author is very organized and provides plenty of samples. The book can be read from start to finish but it is so well organized that you can also pick and choose which topics your fundraising office needs to focus on. A very helpful resource that I will keep on my shelf for the rest of my career.

[Leeann · Rating 4 out of 5]

An excellent primer on how to conduct a capital campaign! This book is a good starting point for any nonprofit considering their first (or one of their first) sizable campaigns. Full of example language and "real life" stories, the advice is sound and will set anyone up for success. The only down side is the repetitive "visit my website" throughout.

[Cassandra Trach · Rating 4 out of 5]

Minus one star for not being Canadian ;). I read this while studying for my CFRE, and as I am preparing to be part of a capital campaign. It is a great read for anyone who will ever be part of a team to raise a large amount of money!