Tomar una decision correcta y hacer los cambios adecuados que una compania requiere, sin equivocarse, es la aspiracion de todos los gerentes. Sin embargo, no siempre las acciones que se toman son las mas acertadas. Para lograrlo es importante tener en cuenta los aspectos externos del negocio y alinearlos con los internos del mismo; todo a partir de un conocimiento exacto de la realidad y del contexto de la actividad en la cual cada empresario se mueve. En "Haga lo que hay que hacer," Ram Charan y Larry Bossidy, dos gurus del management internacional, explican un modelo estrategico innovador para conocer la realidad, y hacer lo que se debe hacer en momento y lugar precisos. Los autores se basan en la experiencia de reconocidos empresarios en el ambito internacional que sacaron adelante companias como 3M, Home Depot, KLM, EMC y Cisco.
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Good business principles and clear explanation of the business model, but felt longer than in needed to be. I enjoyed the last two chapters the most which focused on creating a culture that is adaptable to change and developing leaders who can face reality and make the necessary changes in their businesses and people to overcome the challenges they face.
Only Larry’s parts are worth reading. Those excerpts typically have the “I” pronoun. He has had real management experience, and it shows in his writing.
The other portions (85% of book) are common sense or can easily be read in more detail from other books.
Hindsight being what it is, one can point out all sorts of successes and hold up those to support your argument. Not sure what their point was from the title, so perhaps I missed it.
This book is part of the curriculum of the 2005 Creative Good Fellows program that I'm taking part in. It outlines a holistic method to develop a business model for one's business: the external forces, internal capabilities, and financial targets all work in conjunction with each other to paint a picture of a business' health and growth oppotunities.
The first half of the book describes how to use this model to "confront reality" and look at your business how it actually is, instead of how you want it to be. The emphasis on seeking out reasons for change and reacting to the root causes (instead of reacting simply to the change) make intuitive sense to me. A long-term outlook balanced with fulfilling short-term objectives is a party line often preached but not followed in corporate America.
The second half of the book describes case studies of heroic CEOs who used Charan and Bossidy's model to right companies (in industries where fundamental structural change has occurred) or to ride out cyclical changes and position their companies for future growth.
It's an easy read and there are some very good ideas in here (specifically: the notions that seeking out diversity of perspectives, focusing on the consumer's needs, and keeping an eye on the reasons "why" industry change occurs are healthy for a business), and makes me want to check out Charan and Bossidy's better-known book, Execution.
This seemed more like a missing chapter from Execution: The Discipline of Getting Things Done than a book in its own right. Although the discussion of the business model and how it needs to react to external variables was interesting, a lot of the other content felt like filler.