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PAPER: Can YouTube.com Advertise Smart?
Google made Internet history when they purchased YouTube in October of 2006 for $1.65 Billion, something many analysts predicted would never happen. From that point on, the free ride was over for millions of viewers who had enjoyed ad free experiences on YouTube.com. Since that time, companies have seen YouTube as an enormous opportunity to reach audiences around the world. "According to Katsarou, 70 of the top 100 advertisers are now on Google’s video sharing site, purchasing branded channels, contests, mastheads, banner ads, in-video overlay ads, and using an assortment of YouTube marketing tools." ( Murcie. 2009. para 3.)
This paper Can YouTube.com Advertise Smart?
This paper Can YouTube.com Advertise Smart?
10 pages, Kindle Edition
First published November 12, 2011
8 people want to read
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