Ecolonomy: Doing Business and Manufacturing Differently

by Emmanuel Druon

"It makes better economic sense to do business ecologically!" So says Emmanuel Druon, the successful businessman and 'green' visionary. For the last 20 years, Druon has been practising what he preaches as CEO of the French envelope manufacturer Pocheco. In that time he and his staff have developed the idea of 'ecolonomy' - an approach to business that is based on strict environmental and ethical principles and which is sustainable and commercially profitable. In other words, it makes both economic sense and ecological sense. The three principles that underpin every decision made in the business are that it · minimise any damage the business causes to the environment and any pollution it causes · minimise any harm the business could cause to staff (including stress and disruption to family life) · increase productivity. In this radically inspiring little book, Druon tells the story of Pocheco, outlines the key decisions his team has taken and the effect they've had. He recalls many of the problems they faced and the astonishing solutions they found. The book shows how any business can rethink its buildings, its products and services, transport, suppliers, sales, relations with the community, employment practices... and revolutionise its whole business practice. For readers in any organisation of any size looking to make a difference, this is a good, practical and hopeful place to start.

138 pages, Paperback

First published October 29, 2015

Reviews

[Océane Wanecque · Rating 4 out of 5]

Récit résolument engagé auquel je reproche la trop grande technicité mais que j'ai grandement apprécié pour son enthousiasme et son optimisme. Je regrette l'absence d'une parole donnée aux salariés de Pocheco, desquels il pourrait être intéressant de voir le point de vue. Leur bonheur au travail peut aisément s'imaginer et l'auteur l'évoque à plusieurs reprises, mais j'aurais apprécié lire les mots de profils sociologiques différents de celui de l'auteur.

On peut noter la très belle écriture, c'est un plaisir de lire M. Druon et de se laisser convaincre.

[Gaetan · Rating 4 out of 5]

Un livre qui illustre à merveille qu'on peut entreprendre sans détruire si on cherche des solutions. Imagination, ouverture, discussion avec toujours pour but de tendre vers le respect de notre bien commun.