Fundraising for Social Change, 7th Edition

by Kim Klein

The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work . This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Genres: Nonfiction, Social Change, Social Justice, Professional Development

448 pages, Paperback

First published May 1, 1995

Reviews

[Madeleine · Rating 4 out of 5]

klein is an engaging writer and a direct communicator who isn't afraid to stake a claim, which makes this tome enjoyable to read — particularly the real-life examples. i appreciate the moments when klein's work in feminist spaces shows up and wish this was more politically engaged, particularly on how fundraising leaders can model just labor practices for their teams (for instance, i vehemently disagree with her assertion that volunteer work should be judged on the same standards as paid work). overall super glad i have a (dated) copy for my ongoing reference.

[Adrielle · Rating 4 out of 5]

This was a great overview for traditional fundraising methods, my only complaint would be that she barely covered online fundraising which is huge now.

[CJ]

Classic. 101 on fundraising and easy to apply outlines.

[Jasmine Bamlet · Rating 4 out of 5]

A bit dated but all-around a wealth of information about setting up a fundraising program for your nonprofit!

[Monica · Rating 4 out of 5]

This book is full of useful, practical, and step by step fundraising advice for organizations. If you have never done any fundraising, this book will help you get started and grow your fundraising. The author uses her years of experience to share stories and case studies that give further understanding to the material and let you see how fundraising works for specific organizations. Very helpful.

[Buzz H. · Rating 5 out of 5]

If you know nothing at all about nonprofit fundraising and would like to learn, this is the book for you. Kim Klein gives a comprehensive, easy to read explanation of how to raise money from donors. And she does not presume that you have any background or context for this work at all. Very well done!

[Janice · Rating 4 out of 5]

very good book. I need to buy it so I can refer to it and use it regularly. Lots of good information, but will look forward to a newer/next version, too. Would be a great tool for anyone in fundraising. Glad my "mentor" recommended it to me. I will also be reading her other books and taking notes to act on from this one.

[Tiffany]

Sadly, I had to take this back to the library before I could finish it, so I'm only reporting on the first half. It's a great guide book for people doing development or fundraising who want to take a mission-focused approach to their work. I'll report on part two as soon as library fines permit.

[Mira maruto · Rating 4 out of 5]

I like the writing style of Kim Klein in this. One of the most enjoyful fundraising book.

[Nai]

I'll be working on this one for a while. Don't expect a review anytime soon.

[Stephanie McClure · Rating 3 out of 5]

good intro