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Mastering Services Pricing: Designing Pricing That Works for You and for Your Clients

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The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, what pricing model should they develop and what buyer behaviour model should they nurture? What happens if you get your services offering right, but your pricing model wrong? "Mastering Services Pricing "shows you how to create pricing that allows you to deliver maximum profit "and" high client satisfaction.

320 pages, Kindle Edition

First published April 29, 2015

16 people want to read

About the author

Kevin Doolan

4 books

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Profile Image for François Hurtaud.
16 reviews1 follower
September 17, 2023
As an independent designer with no training in business, I have paid the price of silly mistakes over the years.

Picked this booked online to educate myself on doing exactly what the title says.

Oh boy, I wished I had read this when I first started my business.

Highly recommended for freelancers
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