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Successful Strategy in a Week: Teach Yourself
Strategic thinking just got easier
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.
Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.
To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking.
Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:
- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.
Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.
To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking.
Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:
- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going
- GenresBusiness
128 pages, Paperback
First published July 13, 2012
2 people are currently reading
11 people want to read
About the author
Stephen Berry
38 books3 followersLibrarian Note:
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There is more than one author in the Goodreads database with this name.
This profile may contain books from multiple authors of this name.
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Displaying 1 - 2 of 2 reviews
September 3, 2019
A straightforward introduction to strategic thinking with takeaways that you can immediately apply to your business. Recommended.
December 14, 2019
A clear kick off to learn a thing or two about business strategy. The given ten action points are practical and evident for an immediate hands on. If you are a novice, this book is a good start.
Displaying 1 - 2 of 2 reviews