E-Service: 24 Ways to Keep Your Customers-When the Competition Is Just a Click Away

by Ron Zemke, Tom Connellan

63% of online shopping carts are abandoned before checkout...50% of Web shoppers give a site only one chance...ThatOs why 100% of companies doing e- business need this book! The Web has made the concept of "competitive edge" into a virtual anachronism. Location means little, and vendors can routinely beat each other's prices and offerings at a moment's notice. So how can an e-business differentiate itself? How can it stop fickle surfers in their tracks and turn them into loyal buyers? The answer is service, tailored uniquely to the Web. And no one knows more about that crucial subject than service guru Ron Zemke and Tom Connellan, who shared in bringing the world "Knock Your Socks Off Service." Together, they have created a detailed blueprint for companies who want to cash in long-term on the exploding Web market. Packed with ideas and solutions that readers can implement immediately, E- SERVICE explains how * Manage the customer's psychological experience to strengthen brand image in the marketplace * Capture the right buyers--the ones who provide true profit--and earn their iron-clad trust * Recover from mistakes, using methods that not only retain at-risk customers but turn them into your best publicists * Design home pages, order forms, and other visual elements that attract users rather than frustrate them; and more!

Genres: Nonfiction

240 pages, Hardcover

First published October 1, 2000