PRFCT

by Umair Haque

Sarah and Catherine have been best friends since girlhood. They're children of a new age. A golden age more optimistic and confident than any before it. For in it, humankind seems suddenly destined to realize its deepest desires.

In every era before theirs, human potential had been difficult--if not impossible--to achieve. Lives wasted away, squandered, unrealized. Unless you'd been born a supermodel or athlete, genius or celebrity, rich or privileged, you seemed inescapably destined to settle for being average, ordinary, mediocre.

But no could have predicted Omni. Humankind's greatest, most improbable creation, Omni doesn't just make things. Omni can transform you. Into anything that you want to be. Faster, smarter, prettier, stronger.

Omni can make you perfect. The person you were meant to be.

Choosing very different approaches to human transformation, motivated and galvanized to alter their bodies and minds in opposing ways, Sarah and Catherine's lives unfold along lines they never imagined. And as they grow up, in a world forever revolutionized by the promise of human transformation, they begin to know that Omni does more than transform them. It upends the world around them, tears apart the relationships between them--and corrupts the selves inside them.

PRFCT is a dystopian sci-fi novel that explores the fundamental contradictions and challenges of the age of the self. In it, Umair asks the question: what does human potential really mean--and what might its unbridled pursuit be costing you and I?

100 pages, Kindle Edition

First published July 29, 2015

About the author

Umair Haque is Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business. He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries.