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The Identity Switch: An Effortless, Lethal Method For Unavoidable Success

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If you could change your life by flipping one switch your mind, what would you change?

Would you be slimmer and healthier? Would you develop a better relationship with your family, would you earn more money?

It’s time to start turning those dreams into reality…

The Secret That Changed My Life – And Will Change Yours Too

I’ve always been a dreamer. Sadly, those dreams were often out of reach.

I’d achieve success in one part of my life – maybe getting good grades, or a promotion – only to see negative side-effects, such as weight gain and stress. And that was when things worked out; more often than not, I simply failed to achieve my goals.

Thankfully, all that changed a few years back, when I stumbled across the Identity Switch method.

Effortless Alteration

“No pain, no gain” – it’s a mantra that’s drilled into many of us. But what if it weren’t true? What if achievement weren’t a function of blood, sweat and tears – but mere psychology?

In the last few years, a lot of research has been conducted into the power of systems and habits, most recently with the work of BJ Fogg and Charles Duhigg.

Good habits alone can improve a person’s life. But good habits coupled with key psychological strategies can make a person invincible.

This book discusses the art of making achievement feel effortless, via lethal psychological strategies and habit formation hacks – all rolled into one powerful process, aka the Identity Switch Method.

148 pages, Paperback

First published April 30, 2015

74 people are currently reading
423 people want to read

About the author

A.J. Winters

12 books8 followers

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5 stars
41 (28%)
4 stars
39 (27%)
3 stars
43 (30%)
2 stars
16 (11%)
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3 (2%)
Displaying 1 - 23 of 23 reviews
Profile Image for Layne.
363 reviews2 followers
May 26, 2015
Since this was such a short book I will keep this short.
- Short book (I think I said that)
- Used the same example over and over again.
- Good premise - Work on your habits, not your goals.
- No real research behind the book, just the author's own experiences
- It is short, so it won't take long to read and it will give you some good ideas to think about.

I would suggest you follow this book up with a much better book called "The Power of Habit" by Charles Duhigg
Profile Image for S LaSha Dates.
104 reviews28 followers
April 8, 2023
This book was very informative. I learned about a lot of beliefs and actions that help to achieve success. I loved that the author emphasized the importance of making lifestyle changes. Breaking those lifestyle changes down into baby steps is a better way to do things. I knew this already but I needed a reminder and a better technique for implementing that knowledge.
Profile Image for Steve Weber.
32 reviews67 followers
June 8, 2015
A method to make changes by starting with 'ridiculously simple' steps ... I've been trying the system and it seems to work. To make big changes in our lives we need to change our habits. The author's goal is to get you to start with small steps and let momentum start to build. I liked it.
Profile Image for Geralizze.
5 reviews
June 21, 2019
Lethally Repetitive and Drawn Out

This book best serves those who are completely new to self-help books. It introduces a few basic concepts about habit setting that could become a foundation for more structured and in-depth reads on this subject but for those who are seasoned veterans when it comes to self-help books, this one pales in comparison to many books out there on success and habits.
Profile Image for Rob Clifton.
133 reviews2 followers
February 19, 2017
Simple but effective strategies

The author describes the process of breaking goals down into easily accomplished steps and building on the success of those minor accomplishments to change how we think of ourselves. Very easy to understand and follow.
Profile Image for Glenda Lynne.
92 reviews9 followers
June 7, 2015
I enjoyed this book, though I was familiar with most of the information offered from reading other books on the subject, such as "Mini Habits" by Stephen Guise. It is clearly written and easy to follow and includes enough scientific background to help the reader understand why the process works. You can also begin inplementing the process immediately, making it a nice introduction to the success of the process. My favorite part was about keystone habits and how to select the habits you wish to change. I was a bit disappointed in the idea of true identity switching. Though I understood the author's premise, I thought it was not very well articulated, in terms of how it works, and since that is the title of the book, that is a rather serious flaw.
Profile Image for Richele Herr.
19 reviews
May 26, 2015
New packaging.

Winters has presented many old ideas for making change in your life in a new and fascinating way. Using baby steps has been used for years by the FlyLady, but Winters takes them to an even smaller form. By taking these minute steps and changing thought patterns she offers a pathway to success.
4 reviews3 followers
June 13, 2016
Love this book!!!

I'm always looking for ways to increase my personal productivity. This book is full of great ideas to help you become successful with changing the way you think about changing bad habits/creating good habits as well as the reasons why these things will work. I highly suggest this book!
1 review
May 24, 2015
Amazing book.


Wonderful book. I started implementing her methods before even finishing the book. I have had great success already in creating new habits and approaching previously insurmountable tasks.
Thank you very much, A.J.
Profile Image for cheri carlson.
113 reviews
May 28, 2015
Great book

First time I have read a book about changing your own habits that is truly unique. I have read a lot of these types of books but this one is something I can actually see myself being able to implement.
54 reviews2 followers
July 22, 2015
Good

This is a good book but it is not as good as other books I've read about reaching your goals. Finding your identity switch is finding your habits that push you to obtain your dreams.
1 review
May 8, 2015
I loved this book - pretty much the only one I've read that combines both actions (and describes in great detail an excellent method of creating new habits) and identity.
Profile Image for Sophia Sasson.
Author 71 books135 followers
May 21, 2015
I found the book to be very repetitive and presented few new ideas. All of the major concepts are repackaged from previous ideas with no research to support it.
Profile Image for Aevalle Galicia.
30 reviews
June 16, 2015
Will try the plan

Currently trying to find a program that will allow me to track the Baby Steps and larger habits as well as related affirmations.
Profile Image for Ampie Niehaus.
10 reviews
June 28, 2015
This is one of those free books, that I somehow started reading...and it was actually quite good (despite being too longwinded in places)
126 reviews
June 19, 2015
Good advice

This book had some really great ideas for people who just can't seem to get going or keep getting stalled.
Profile Image for Almae.
96 reviews2 followers
October 31, 2015
Useful information; incredibly easy to read. Good place to start if one wants to change themself as a person, but is itmidated by the task and needs a simple place to begin.
Profile Image for Jodi.
79 reviews1 follower
Read
January 31, 2016
Short book, did not have anything to do with the title.
Profile Image for Shannon.
256 reviews
July 19, 2015
I have read several productivity books similar to this one and found it pretty underwhelming.
Displaying 1 - 23 of 23 reviews

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