The Wealthy Health Copywriter: How to Earn $13,000 for Every Sales Letter You Write

by Nick Daniel

Want to earn top copywriting dollars? Boost your fees and royalties working with the best clients in the business?

Nick Daniel is a 6-figure copywriter, averaging $13,000 per sales letter. His copywriting secrets are all in this book. Including:

- 14 little known secrets to writing extraordinary headlines...
- 6 sales strategies that work every time...
- Nick’s secret Headline Formula - for headlines which really sell...
- 6 common health copy mistakes and how to fix them...
- Direct and indirect headlines and when to use them...
- How to get the most out of interviewing your client...
- How to use stories and similes to create gripping copy...
- …and much, much more...

Follow the advice in this book, and you can increase your fees and royalties and join the top 5% of high-earning copywriters...

130 pages, Kindle Edition

First published October 15, 2015

Reviews

[Anita Ashland · Rating 3 out of 5]

The best part about this book are the examples of his own headlines and stories from his direct mail pieces in the health market. Also, his list of questions to ask clients is very good.

The tips are pretty much par for the course but it's handy having them in a Kindle format for easy reference.

Here are a few of the tips from the book:

B-E-S-T Headline Formula. A headline should be Beneficial, Extraordinary, Specific and Time-sensitive.

“Top 10 Headline Approaches”— how to create the perfect headline in record time… 1. Try speaking directly to your reader: Who ELSE Wants to ... …have the memory of a 25-year-old... …the heart of an athlete… …and lose 4 kilos in a week? 2. Try connecting to a political or newsworthy issue: 650,000 Americans to Die from 'Cold War' Virus Over the Next 12 Months 3. Try using an intriguing word or phrase: Hush! Not a Word! 4. Try making a deal with the reader: Give Me 15 Days and I'll Help You REVERSE YOUR HEART DISEASE Without Dangerous Drugs... 5. Try telling a Compelling Story: “Suffering a Living Hell!" All because of a little white pill... 6. Try putting it in your reader's voice: “At Last, I Can Pee Like a Soda Stream!" 7. Try dropping a big name: When Obama Promised to Cure Alzheimer's, We Thought It Was Just Another Sound Bite... 8. Try addressing your prospect's dominant emotion: Finally, My Prostate Shame Is Over... 9. Try creating or solving a mystery: 5 Deadly Cancer Secrets the FDA Doesn't Want You to Know... 10. Try exposing a scandal: Exposed! The Chemotherapy Swindle!

There are 6 sales strategies that stand out in the health market. Understand them, and you'll see how they can be used to develop strong headline ideas and compelling and persuasive leads… The ‘Get Well Again’ Strategy The ‘Cancel Out Pain’ Strategy The ‘Rejuvenate-Revitalize’ Strategy The ‘Anti-establishment’ Strategy The ‘Amazing New Discovery’ Strategy The ‘Surprising Re-discovery’ Strategy

When developing a story I think about three key elements: Detail, Intimacy and Grippers

5 ways to build intimacy:

Intimate voice
Special group mentality
Revelations
Setting your prospect apart
Common weaknesses

6 Research tips:

1. Offer evidence from clinical studies:

*Use Google Scholar to search for studies
*Skim-read the abstract first
*Include the word "review" in your search term
*Search Google News for reports about the study

2. Give details from case studies.
3. Tell real-life healing stories.
4. Mine product testimonials for great quotes.
5. Spotlight the product "guru."
6. Exploit the power of celebrity.

[Michelle Kssili · Rating 3 out of 5]

A copy you don't just believe

Nick Daniels introduces you several times like an advertisement of his lead pages and informs the reader it's free, but the catch is, it's a 14-day free trial after that $74 a month. This is what we call a trap. You lead a hungry mouse to the cheese because he's hungry, then you trap him. What proof does he have that he earned $13,000 per sales letter? I am a visual person. Words mean nothing. Easy to write with no proof as to what you write. Daniel's make says, "Have you ever read a copy you don't just believe? I just did. OTT! Show people step by step and add visuals.

[Angel · Rating 4 out of 5]

The style is similar to a direct response piece and there is too much repetition (telling you what he's going to tell you, then repeating what he just told you with too little copy in between) but it does contain useful, practical information for copywriters. Many of these self published books are pure fluff AND bad writing, but this one has some meat to it...and I suppose the writing style could be inspo for future sales copy.

[Meghan · Rating 4 out of 5]

This was my first intro to health copywriting and I enjoyed the simplicity of the book. I was most happy to be reminded in chapter 4 on the process of researching and may try using Evernote and scrivener for future projects. Who knows if I’ll get into health writing specifically (goodness knows this is the year to start), but it was interesting to see from the marketing perspective what this industry is all about.

[C.A. Edwards · Rating 4 out of 5]

This book contained good examples and explanations. After reading, I found myself having an issue with how manipulative health advertising is. The book walks readers through targeting the audience for "anti-establishment" marketing (eg. FDA has kept this product from you to favor Big Pharma)...etc. It was interesting to see how a health copywriter thinks and plans content to market a product.

[Beth Knoll-Casey · Rating 5 out of 5]

Great book! Easy to read. It's loaded with fantastic tips for copywriters looking to watch a place in health copywriting or direct mail copywriting.

[Lisa · Rating 5 out of 5]

Great book if you want to write sales letters that sell more products. It has many great examples, with in-depth analysis of why the copy works, and why it sells. It’s invaluable information for all copywriters who want to improve their craft. I personally followed it whille I am working on my current project. There’s a great section on headlines, and another on how to structure a successful sales letter, from start to finish. Even though I’m not a health copywriter, there’s so much in this book that can help me market my business and my products better. I believe I will come back to this book again in the future. So glad I found it.


Honestly, the Best Sales Letter Copywriting Book I’ve Seen.

[Fee · Rating 4 out of 5]

Great book! I have to admit that I didn't realize all the examples in this book would be about supplements, illness etc. I should have know of course since the title mentions 'health copywriter'.
I don't write about health but that really doesn't matter. Al the tips and tricks are easily translated to other subjects. I love the lists and the 'to the point'- advice. It's easy to read.
However, if you have read other (good) books about copywriting you will find several known tips.
4 stars.

[Brian Jones · Rating 5 out of 5]

Nick Daniel’s book is a vital resource for health copywriters. There is a wealth of practical, actionable tips in this book. His use of acronyms (B-E-S-T headline formula, OBI’s Law, D-I-G strategy) make it easy to remember and apply the techniques. The examples and personal stories make it clear the author has “walked the walk” as he “talks the talk”.