This is an equally easy read for accountants and non-accountants alike, fairly untechnical and written in an engaging style. It also adopts a thought-provoking perspective where it references long-term empirical studies and compares financial statements side-by-side for the same company (U.S. Steel Corporation) for the years 1902 and 2012.
Having said that, I struggle to agree with most of the important conclusions in the book. After reading the empirical evidence cited in their support, I admit that I'm even more sceptical than if I had simply been told the authors’ opinions without the data. In my view, in almost all cases, the analysis either conflates matters that should be analysed separately or there are alternative explanations available that seem equally or more plausible to me and lead to different, generally less dramatic, conclusions. The evidence presented in the book does not suggest that we have reached the “end of accounting”, or anything like it.
Chapter 2, p. 18 – an analysis titled “Earnings Had Its Day of Glory” – lays much of the groundwork the book’s central message, i.e. that accounting (or financial reporting – an important difference) has become less relevant. It would be very good to see the continuation of the analysis since 2013. The one year that shows clear above-market return differences of trading on cash flows to earnings is 2009, a year of the financial crisis, and the same year that the authors state that they omit in other analyses in the book. Even if this is a trend, to consider this as evidence of the “end of accounting” is over the top.
It also seems to me that the conclusions in Chapters 4 and 5 that reported financial information is becoming less significant relative to analysts’ forecasts and nonaccounting SEC filings conflate the matter of timeliness of financial reporting and the usefulness of the information itself that is reported. Even if it’s true that analysts’ forecasts and other information increasingly replace the importance of reported earnings, consider what it is these analysts forecast – EPS, that’s (accounting) earnings per share. What if what’s really happening here is that, over time, the importance of earnings included in financial reporting has been replaced, to some extent, by analysts’ estimates of these earnings (with guidance from the company the analysts cover)? This explanation seems plausible and leads to less dramatic conclusions. Again, to consider any of this evidence for the end of accounting appears overblown.
It is true that, on the surface, the format and appearance of financial reporting have not changed much over a period of more than a hundred years, as the authors demonstrate with a very useful side-by-side comparison of U.S. Steel Corporation’s financial statements for 1902 and 2012. That's not surprising. The way accounting information is presented in the financial statements (in principle) had been developed over many years prior to 1902. The way I think about it is that financial statements may not have changed very much – but neither have the decimal numbers system or the letters of the alphabet. So what. All are just conveyors of information that used to do and still do their job. Indeed, this is what the side-by-side comparison of U.S. Steel's financials suggests: While the authors say “Seriously, a struggling enterprise, like the 2012 US Steel, providing the same information as the booming 1902 company?” (p. 4), one might point to the fact that the 2012 income statement shows a net loss – correctly, it seems, representing the economic reality of the business for the year. On the other hand, the 1902 income statement shows a profit – again, apparently correctly capturing that period’s economic reality. Doesn’t this support just the opposite of the claim in the book, i.e. that the accounting worked well in both 1902 and 2012, at least in respect of this particular company?
The authors make a valid argument (which has been made before) that much value can be omitted from a balance sheet prepared under GAAP, especially in relation to internally developed intangible assets. It may be true that the fraction of value that is not captured in GAAP balance sheets has increased over time. In a technology-driven, service-oriented economy, that is what one would expect (though I have learned that mismatching of revenues and expensed R&D conveys information about risk). The question, of course, is what to do about this, in accounting terms. The problem is this: valuing intangibles requires a multitude of estimates. This brings more speculation into financial statements (Benjamin Graham called it "water"). Imagine an accountant for the Wright Brothers capitalising an intangible knowledge asset titled “Flight Technology” or similar in 1903, at the dawn of aviation – do we really want accountants to put a value on these and similar assets? The issue is not one of value that doesn't exist, but that it is exceedingly difficult to measure (even with the benefit of almost 120 years of hindsight since 1903); and this opens the floodgates to speculation. Everyone is, of course, free to speculate about the value of knowledge and similar assets, but it is important, in my view, to keep that speculation out of the financial statements. Despite many years of considering the problem of accounting for intangibles, which I've followed at least since the dot-com bubble, I don't see that anybody has come up with a credible alternative to what's being done today. (This has not kept corporates who’d like greater discretion for inflating earnings from advocating these kinds of positions).
Here is another problem: The authors don't like many accrual accounting items that involve accounting estimates. They argue that many of the estimates involved in assets and liabilities valuations make these items similar to “fiction”. A sentence like “Accounting isn’t about facts anymore” (p. 78) is, however, over the top, in my view.
The solutions proposed in part 3 of the book involve adding certain industry-specific KPIs to corporate reporting. Maybe these things are useful. I admit I couldn’t get through this part. These ideas seem neither fundamentally new (even though the specific metrics may well be), nor is there anything that stops corporates from disclosing these things already, or standard setters from requiring additional disclosures. What’s clear is that these solutions aren’t going to replace double entry accounting or do much to reform accounting, and I'm pretty certain that we have not reached the "end of accounting”.