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Beyond Borders: Web Globalization Strategies
Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.
- GenresTechnology
551 pages, Paperback
First published September 1, 2002
17 people want to read
About the author
John Yunker
16 books79 followersUPDATE: John Yunker is co-author (with Midge Raymond) of the mystery DEVILS ISLAND, coming in September 2024 from Oceanview Publishing.
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John Yunker is a writer of plays, short stories and novels focused on human/animal relationships.
He is co-founder of Ashland Creek Press, a vegan-owned publisher devoted to environmental and animal rights literature. He is author of the novel The Tourist Trail and the sequel Where Oceans Hide Their Dead.
His full-length play Meat the Parents was a finalist at the Centre Stage New Play Festival (South Carolina) and semi-finalist in the AACT new play contest. Species of Least Concern was a finalist in the Mountain Playhouse Comedy Festival. His short play, Little Red House, was published in the literary journal Mason's Road, and produced by the Studio Players Theatre in Lexington, Kentucky. The short play Of Mice and Marines was workshopped and given a staged reading at the ATHE (Association for Theatre in Higher Education) conference in Las Vegas.
His short stories have been published by literary journals such as Phoebe, Qu, Flyway, and Antennae.
- - -
John Yunker is a writer of plays, short stories and novels focused on human/animal relationships.
He is co-founder of Ashland Creek Press, a vegan-owned publisher devoted to environmental and animal rights literature. He is author of the novel The Tourist Trail and the sequel Where Oceans Hide Their Dead.
His full-length play Meat the Parents was a finalist at the Centre Stage New Play Festival (South Carolina) and semi-finalist in the AACT new play contest. Species of Least Concern was a finalist in the Mountain Playhouse Comedy Festival. His short play, Little Red House, was published in the literary journal Mason's Road, and produced by the Studio Players Theatre in Lexington, Kentucky. The short play Of Mice and Marines was workshopped and given a staged reading at the ATHE (Association for Theatre in Higher Education) conference in Las Vegas.
His short stories have been published by literary journals such as Phoebe, Qu, Flyway, and Antennae.
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