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The Road to Java Coffee

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"Java only the first of many melodic words to form the colourful language of the coffee trade.." (Coffee & Cocoa Journal, 1964)

THE ROAD TO JAVA COFFEE tracked the journey of the coffee from Java Island in the early time starting in Java island until its distribution to the whole world in the late 18th century.

As a product, the Java coffee was a popular brand, and even it was developed as a generic brand for premium product in the world coffee market.

The word of JAVA even ever substitute the word of coffee used by most people in the earth including the coffee industry in the world.

This history is important to improve the position of Indonesia coffee industry, both local and international. This book also documented one thing that should make Indonesia proud of their coffee.

120 pages, Hardcover

First published January 1, 2013

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Praworto Indarto

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