The 1993 federal election in Australia was, amongst other things, a clash between two party leaders inclined to economic language. The Labor Prime Minister, a self-taught man with a talent for acerbic jabs at his opposition is still known for his comment that you could "back self-interest, because it's always trying. The Liberal leader of the opposition, a similar kind of personality, was a trained economist and one-time professor of economics. His party had used the term "incentivation" as a theme for an election platform in the decade beforehand, but nobody appeared to know what it meant.
The language of incentives, however expressed, continues to be part of the political language of Australia, with presumptions that corporate tax cuts give businesses the incentive to employ others, that those who run privatised utilities witl want to avoid fines for non-compliance with agreed targets, that senior managers and executives need bonuses as incentives for them to perform well and so on.
The evidence for such presumptions is limited to say the least as is evidence for a corollary for the unemployed that all they need is motivation to get a job and if they don't get one then it can only be for that lack, not any social issues or even the lack of jobs. "Self-interest" can mean that profits triumph over social issues. A local privatised/for profit office intended to assist, or really monitor, the unemployed has had no receptionist for around 18 months, apparently because they're not making enough profit.
These kind of events made this book an attractive purchase, particularly given a personal lack of understanding of the logic of economic thought., which didn't seem to relate to anyone I knew, or of most anything I observed. I took Economics 101 in 1970 at university and found it interesting, if hard to grasp, as it was a different language – English, but it could have been Latin, although I was more familiar with that.
At any rate, I didn't last the semester out (for all sorts of reasons) and when I returned 7 years later to start again, there were other, more interesting/relevant options, particularly for a student who didn't have any goal in mind other than to learn something and actually complete a degree qualification.
There's something about extrinsic and intrinsic motivation here that is pertinent, although it's not something that appears to cross Bowles' radar.
To me, it's obvious that incentives or rewards are a dubious proposition (Bowles calls them "pay-offs"), and so I wanted him to explain to me reasons why this obviousness is the case. The whole issue of punishment and reward has been debated for a while, whether it's Foucault's "Discipline and Punish" – based on prisons but applied to organisations and government policies to some effect, particularly with social welfare strategies, or Alfie Kohn's Punishment by Rewards of over 20 years ago, based on research in educational settings and apparently the capacity to annoy the corporate world because he identified a problem, but not a solution. As an aside, this kind of logic has always escaped me, as finding a solution is clearly a different process to finding flaws for a number of reasons, and I suspect that many problems have gone unresolved because of such cognitive pig-headedness (that's the way it seems to me, anyway).
Bowles starts off interestingly, presenting ideas from classical Greece, notably Aristotle, and then dragging in Hume and Machiavelli, as well as the usual Adam Smith, whose works seem to be treated as gospel, but without much reflection or context. Here Bowles has a particular turn on Smith's "invisible hand" that appears to be still in the realm of economic fundamentalism, in that you can be a believer without having consulted the sacred texts in any depth. This may be unfair, but Bowles references Debra Satz as a discussant, notwithstanding her explanation of Smith in Why Things Should Not Be For Sale is much more nuanced amid grounded in Smith's experience.
Bowles litters his text with talk of "preferences" without really saying what they are. If you're a person familiar with the jargon of personality type, economics is the probable origin of the term and not Jung or anyone else. Here, the personality aspect is constricted to vague attestations of this kind and if the reader is interested in knowing more about personal volition it won't be found here.
Bowles' method for presenting his case is through a succession of "experiments" conducted by himself, other economists, psychologists and also anthropologists. These experiments are games, associated with game theory. These are accompanied by diagrams and charts, which I confess are not methods that are of assistance to me.
I realise these kinds of activities fit in with the logical positivism associated with economics and psychology, even neuroscience, as well as social science methodologies, but I've never found these kinds of exercises, games or role plays remotely convincing, particularly if imposed on indigenous cultures as in a few examples here, because that brings up the issue of how and why the group is responding to the researchers – it could be a joke to them for instance and there are published instances of these groups humouring anthropologists, telling them what it's thought they want to hear. I've seen this in group activity among consulting professionals . Then again, that might be covered in the initial research publication.
The samples may be dubious in several cases. To his credit Bowles recognises problems with groups of students not necessarily being representative of the population at large, without addressing issues of age or the study undertaken. Donald Mackenzie has indicated a problem with games of this kind when they are played by those not studying money-associated subjects.
At any rate, Bowles provides what seem fairly narrow interpretations of these scenarios/games. He gathers other economists in support, in a kind of conclave of narrowness, although this is intended to be convincing. For instance, he suggests particular reasons for a second person in one of these groups to agree with what a first person has said, without considering that the agreement may come out of the context being set by the first person. In groups, people often seem to look for cues from others
What are interesting, however, are the discussions of actual events, when incentives in the form of fines were applied to work groups and parent groups. Bowles starts here, and these examples grabbed my interest, but the forays into experiments and the concentration on them, as if they were fact, or even proved anything at all really stopped this momentum for me.
The last pages brought back some of that early interest, although by that time I was dodging aropund the other stuff and getting annoyed with all the sentences that started with "Recall", partly because I didn't, but also because I dislike that kind of language expression – it appears too aggressive or abrupt, perhaps, I don't know. But it shuts my thinking doe=wn, rather than opening it up. I realise it's a standard mode of American expression, but I think it's poor English and not an effective way to communicate. Perhaps it's "efficient" because there are fewer words, who knows? I'm totally bewildered, anyway.
I've given this book a reasonable rating because I think it must be useful to someone, possibly those wedded to this kind of thinking. It's obviously well-thought out but I may not be the relevant audience.
I'm going to finish with a couple of personal examples of incentives, or rewards, to provoke a bit of thought and also to indicate where I would have liked this book to go.
I was a quiet, precocious child in primary school, nearly always in the top 3, The nuns who taught me used to give out books as prizes, which I liked. I was never motivated by this, it was just something that happened. In Grade 6 (the school went to year 7/8) the nun teaching thought that as we were a Catholic school, we should be rewarded with holy pictures and the like, which disappointed the whole class greatly. One of my best friends at the time was promised a bicycle if he came first and so beat me, which he subsequently did, although I didn't know this until after the event. I thought the bribe of the bike was an unconscionable act by his parents (why didn't they just give him a bike?), but it was a clear incentive to him and I understand he worked hard for it, whereas I just drifted along, coming 5th.
My father was in an area of work where the companies that employed him usually gave out cash bonuses every Christmas to its staff. I never knew how much it was, but there was pleasure associated with it and it probably assisted the holidays had as children. So it was a motivatio0n or incentive, but also expected by staff. Possibly it augmented a wage that wasn't that high, and when the bonus was stopped it caused my father some distress, obviously for financial reasons, but I wondered whether that would affect his motivation, loyalty, trust etc.
I don't know the answer to that and I would have liked to see example like I've given, of real people in real circumstances, rather than reading about economists, psychologists and the like playing games and calling it useful research. But then they'd have to have a theory of personality attached or at least a relevant discussion.