About the Book: Build from Scratch Real Strategies and Proven Methods to Build Start-up Businesses A Powerful Guide for aspiring entrepreneurs, the book handholds the reader through various steps and tactics of building an organization from an idea. It tells the reader that a company is created out of one dominant ingredient the human will. The book discusses critical topics of idea generation, fund-raising, venture capital, go-to-market strategies and leadership. It also explores the human aspects of being an entrepreneur the struggle, the ambition and the perseverance. It has a gritty and street-smart flavour that offers most realistic and down-to-earth strategies. If you do not hail from a business family, you are not a Harvard drop-out and you dont even have a world-changing innovation... and yet you dream of building your own company one day, Build from Scratch will be your soul mate. About the Author: Vineet Bajpai Vineet Bajpai is one of the most celebrated entrepreneurs and young CEOs in India today. The companies he founded and leads, MAGNON/TBWA and MAGNON E-GRAPHICS, are among the largest digital agencies in the country. Vineet has been dubbed as Indias New Media Poster-boy by Silicon India magazine and was called ...the Spiderman of the web browser... by a special supplement of Forbes. He is the winner of the Asia Pacific Entrepreneurship Award 2011 and the CNBC TV Mercedes Benz Award 2012. He is the author of the bestseller The Street to the Highway.
Vineet is a first-generation entrepreneur. At age 22 he started his company Magnon from a small shed. Today Magnon is among the largest digital agencies in the subcontinent, and part of the Fortune 500 Omnicom Group.
He has led the global top-ten advertising agency TBWA as its India CEO. This made him perhaps the youngest ever CEO of a multinational advertising network in the country.
He has won several entrepreneurship and corporate excellence awards, including the Entrepreneur of the Year 2016. He was recently listed among the 100 Most Influential People in India’s Digital Ecosystem.
Vineet’s second company talentrack is disrupting the media, entertainment & creative industry in India. It is the fastest-growing online hiring and networking platform for the sector.
He has written three bestselling management & inspirational books – Build From Scratch, The Street to the Highway and The 30 Something CEO.
He is an avid swimmer, a gaming enthusiast, a bonfire guitarist and a road-trip junkie. He is 39.