Customer Experience Rules!

by Jeofrey Bean

In "Customer Experience Rules!," CX expert Jeofrey Bean gives 52 best practices for a company to create a great customer experience. Going beyond branding, customer service, and customer satisfaction, the customer experience encompasses all the touch points a customer has with a company. Follow these rules in your business to craft the very best customer experience possible. Read one rule a week--or all 52 at once! "Customer Experience Rules!" is your guide to customer experience success.Praise for CUSTOMER EXPERIENCE RULES!"Whether you are new or a long-time practitioner of Customer Experience, this book is a great introduction and reminder of all the best practices we should use - every day!" --Dann Allen, Vice President, Customer Experience, Bank of the West"'Customer Experience Rules!' is a must-have book for companies beginning to focus or companies re-focusing on the experience of the customer." --Deborah Schoonover, Customer Success Manager, Freund Container & Supply"If you worship at the altar of Customer Experience, these are your 52 weekly devotionals." --Rob Scruggs, former Director, Customer Experience, E*TRADE Financial"One of the best Customer Service books of all time" - BookAuthority"One of the best Customer Experience books of all time" - BookAuthority

115 pages, Kindle Edition

First published October 1, 2015

Reviews

[المهند السبيعي]

Not recommended for CX experinced professionals, but would be good for people who would like to have a general top level understanding of CX practices, although the book is short and very straightforward but still the readers might face difficulties to understand the link between the given rules and CX due to the lack of examples, researches and stories.

I have reached this judgement based on my recent experience with a book called "The Customers rules by Lee Cockerell" which is very comprehensive and informative.