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A Practioner's Guide to Public Relations Research, Measurement and Evaluation
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
229 pages, Kindle Edition
First published June 24, 2010
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April 10, 2022
Valuable information. Syntax and punctuation editing was for shit. Fire your editors.
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