Electronic Commerce: From Vision to Fulfillment

by Elias M. Awad

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

555 pages, Paperback

First published November 20, 2003