Student Learning Guide

by Justin G. Longenecker, Justin G. Longenecker

Longenecker is the market leader in Small Business Management. It has the right mix of theory and application, with an easy-flowing writing style. IThis book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. It is also the most innovative text on the market for this course, with BizPlan Builder software, internet activities, it's own Web site, BusinessLink video cases, InTelecom video telecourse based on the text, PowerPoint slides, and an Integrated Learning System.

Paperback

First published July 1, 1997

About the author

Justin Gooderl Longenecker