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Customer Vision: How to Create More Customers, Faster, in Today's Digital Age
The digital age has made everything harder for Marketing and Sales. Customers have more choices and more pressures inside their company. Techniques which worked even a few years ago were never built for this. How can you increase conversion rates and shorten your sales cycle?
Customer Vision the answer. It's been proven at hundreds of companies ranging from small SaaS startups to industry leaders like Accenture and IBM. Hundreds of companies and thousands of sales and marketing professionals are using it right now.
Amazingly, it can all happen in 2 days and the impact begins immediately. You won't have to change your sales process, CRM system, or existing training.
In this book, you'll discover how Customer Vision does all this, ways to bring it to your team and specific tactics you can put to work immediately.
About the Author:
Ken Wax has been a salesperson, sales manager and senior executive at startups (4 acquired) and major corporations. He has been a keynote speaker on customer creation at dozens of conferences on five continents, and is author of 'The Technology Salesperson's Handbook'.
Through workshops and online, Ken has brought Customer Vision and directly attributable increased sales to companies of all sizes including those selling SaaS like KnowledgeVision, Weblink and Brainshark, channel sales at Nuance, business intelligence sales at RISI and web commerce suites sales at ATG and Progress, as well as regional system integrators like Flexible Systems selling virtualization and managed services. His larger clients include Accenture, Canon, EMC, HP, IBM, Marriott, Microsoft, Monster, Oracle and United Business Media.
Customer Vision the answer. It's been proven at hundreds of companies ranging from small SaaS startups to industry leaders like Accenture and IBM. Hundreds of companies and thousands of sales and marketing professionals are using it right now.
Amazingly, it can all happen in 2 days and the impact begins immediately. You won't have to change your sales process, CRM system, or existing training.
In this book, you'll discover how Customer Vision does all this, ways to bring it to your team and specific tactics you can put to work immediately.
About the Author:
Ken Wax has been a salesperson, sales manager and senior executive at startups (4 acquired) and major corporations. He has been a keynote speaker on customer creation at dozens of conferences on five continents, and is author of 'The Technology Salesperson's Handbook'.
Through workshops and online, Ken has brought Customer Vision and directly attributable increased sales to companies of all sizes including those selling SaaS like KnowledgeVision, Weblink and Brainshark, channel sales at Nuance, business intelligence sales at RISI and web commerce suites sales at ATG and Progress, as well as regional system integrators like Flexible Systems selling virtualization and managed services. His larger clients include Accenture, Canon, EMC, HP, IBM, Marriott, Microsoft, Monster, Oracle and United Business Media.
75 pages, Kindle Edition
Published March 9, 2015
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