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240 pages, Kindle Edition
First published June 2, 2015
"What we say to each other-even when it's anonymous, even when we think no one is paying attention, even when it's online-matters. Words have meaning."
"And in any conversation about social media, there are those inevitable references to "Generation Overshare," which is a polite euphemism for the idea that YouTubers are all sociopathic narcissists, that we're all deluded enough to believe the public genuinely cares about every little thing we do or say.
I can't speak for everyone on the Internet (and I have absolutely met one or two sociopathic narcissists in my time), but here's the thing about what I do for a living: it's really not about me."
"We are surrounded by so many extraordinary things in this life that it's easy to become jaded. We carry around in our pockets and purses these unimaginable miracles of modern technology, these mind-blowingly powerful computers that allow us to speak-at a moment's notice-with anyone in the world, that grant us access to billions of pages of information; with the press of a button, we can read almost any book ever written, listen to any song ever recorded, or gaze into the face of a loved one, even if they are thousands of miles away. I think that's amazing. I don't want to be jaded. I want to marvel."
“Running a YouTube channel is a bit like having a conversation—one that gets added to in installments, bit by bit, day after day.”
"It shouldn't be about the size of your following. It should be about the way in which you connect with people in the world around you. It's about finding what you're truly passionate about, and letting that guide you. Fame is fleeting. But if you're really lucky, doing what you love can last forever."
"Over time I have adjusted my content accordingly for my preteen and teenage girl audience: I rarely curse on camera; I don't drink on camera, either; nor do I work with alcohol companies—even though I've been offered enormous sums of money to do so. I don't talk about boyfriends, family drama, work issues, or fights with my friends, because I don't think that's anyone's business. None of these things mean I'm creating inauthentic content, but rather that I'm creating content with my audience in mind (as well as keeping at least a sliver of my life to myself)."