From the rear cover of this 396 page book: "If you write or talk, you're a communicator. But people today are constantly being bombarded with ideas. Competition for their attention is so great that they may ignore most of what you write or say. This handy reference volume can help you grab people's attention and increase the impact of your words. It's jam-packed with well-worded ideas that can make your ideas more memorable. "Quote Unquote"'s anecdotes and epigrams range from sense to nonsense, distilled wisdom to trivia, facts to opinions. Browse among them for insights, chuckles, and attention-getters."