Word-Of-Mouth Marketing

by Jerry R. Wilson

Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

Genres: Business

272 pages, Paperback

First published January 16, 1991

Reviews

[Ami McMullen]

Definitely older and a lot stuff outdated, but there are still some great nuggets of info for any business owner. Human communication is still a thing.

[R.A. Bentinck · Rating 5 out of 5]

An interesting read puts doing business and the powerful of 'Word of Mouth Marketing' in the spotlight. Filled with valuable nuggets for the business minded and those who intend to start a business of their own