MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)

by Magnus Unemyr

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level. Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business. This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition. Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know. * Learn more about current trends in Internet marketing, including inbound marketing * Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing * Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content * Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis * Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails * Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more * Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare * Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics * Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more * Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away! Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

Genres: Business

235 pages, Kindle Edition

Published September 8, 2015

Reviews

[Anastasija · Rating 4 out of 5]

What I love most about this read is how it doesn't just throw random strategies at you; instead, it walks you through everything from SEO to marketing automation in this super practical way that had me implementing new tactics for my projects literally while reading.
It's like having a seasoned marketing mentor right there with you, explaining exactly how to set up your campaigns, track your results, and get those leads and conversions we're all chasing.
I got lost in the last sections/chapters on Google Analytics/Console (this Kindle version was missing the images), but overall a quite helpful read.

[Allan Walsh · Rating 4 out of 5]

Book Review – Mastering Online Marketing by Magnus Unemyr
Mastering Online Marketing by Magnus Unemyr is a non-fiction book that covers the principles behind online marketing.

The Bad Stuff: There really isn’t much to say here. There were one or two sentences that were not worded correctly, some images did not work on my Kindle, but were fine on my PC Kindle App, and there was a little repetition. All small things that I could easily ignore.

The Good Stuff: This book is very informative and it is free on Amazon. There is a lot of info inside and it covers why you should do things a certain way, which for me, is always a bonus. I like to understand the why, so I know when I can break the rules and try things a little differently. The book covers everything from email marketing and Search Engine optimization, through to Google Analytics. This book is well worth picking up for the ‘price’ – did I mention it is free?

Overall I found this book very informative. I learnt a few things and gained a better understanding of online marketing.
This one gets 4 out of 5 golden bookmarks from me.

[Asmit Rathod · Rating 5 out of 5]

Excellent

It provides all the basic understanding of digital marketing and also Sparks interest in learning the subject in-depth. It also create a pathway for a brand new career.

[S. Spelbring · Rating 3 out of 5]

This ebook from Amazon was very informative. There were several chapters dedicated to website/blog marketing, email marketing, and Google Analytics. There were also chapters on social media, marketing management systems, and appendices with basic web information.

The author came off as well informed about his topic, and the ebook did not suffer overly much from the grammar and spelling errors that are common to free Amazon ebooks. Though there are a few errors in the second half.

All together I found this ebook to be well written, informative, and inspiring. I found it for free, and if you're interested in this topic there's no reason not to pick it up.

[harsha.sr · Rating 3 out of 5]

Good book for beginners

Some concepts are good in these book,other than that these book is bit boring,there are no much free online marketing tools available in market are mentioned here..

[Kene · Rating 4 out of 5]

A very good read

The author is highly knowledgeable and writes easy concepts to understand.
Although the book wasn’t broken down in chapters, it was still easy to follow and very useful.

[Sriram chennojwala · Rating 4 out of 5]

A well-crafted introduction to Online Marketing for novices. Sincerely appreciate the efforts author has put in, not only to explain all the necessary literature like Networking basics, HTML etc but also limiting the scope of the vast subject to what would be appropriate for beginners. Examples, various available tools and their usability is elegantly presented. Proved to be a worthy investment of time and money.

[ARR · Rating 3 out of 5]

This is good book that provides knowledge

[Paarkaviiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn · Rating 5 out of 5]

This is great book

[Sarah Bryce · Rating 5 out of 5]

Lots of good detail

Detailed overview of all you need to know in start- up and basic marketing knowledge all in one place. Great beginner book

[Danielle Urban · Rating 5 out of 5]

Mastering Online Marketing by Magnus Unemyr is one of the best nonfiction books I have read. The material covered is plentiful. It covers everything people like myself are deeply interested in as well as what I would need to know. Perfectly packed with useful knowledge. I was amazed at all the topics covered. Magnus Unemyr has created a wonderful book that I can read time and time again. His marketing information is useful for every situation. How to get results, how to work on keeping those results and what to do with those results. A powerful tool for all. Mastering Online Marketing is like taking a college course and hands-on experience all wrapped into one brilliant book. The writer has organized the book into easy to read sections. Readers will have no trouble understanding the material presented. A lot of work went into creating this masterpiece...as a blogger mastering online marketing is a must need skill. I felt more prepared after reading this book. Overall, I highly recommend Mastering Online Marketing by Magnus Unemyr to readers everywhere.

[W. Whalin · Rating 4 out of 5]

This Book is Packed with Seasoned Wisdom About Internet Marketing

When I want to learn a new skill, I turn to experts who know the area and can teach the necessary skills. Many people want to succeed in online marketing and Magnus Unemyr is someone who knows AND can teach you what steps are critical for your business success.

MASTERING ONLINE MARKETING is for beginning or experienced marketers. Everyone will learn something from these pages. Every chapter is full of ideas and resources for you to learn more about online marketing and apply it successfully to your business. Whether you are trying attract visitors, create a lead generator, optimize your SEO or automate your marketing efforts, you will gain valuable insights in MASTERING ONLINE MARKETING. I enjoyed reading this book cover to cover and highly recommend it.

[Rick Yvanovich · Rating 4 out of 5]

I thought this was a really good book. It gives you some good advice and insights so you can go from 0 to knowing very quickly. It can act like a good refresher too. I'd say this is a must read for marketers and non marketers