Today, our culture is inundated with collectivism, the idea that man belongs to the group and must obey the group’s moral pronouncements. We are told we belong to the family, the community, the church, the race, the ethnic group, etc. We are told that only the collective is important and that sacrifice to the group is the only moral act. This book seeks a different perspective. It holds that the individual is supremely important and an end in him or herself, not to be used by collectivist leaders for the sake of "common" goals. This book is “succinctly written and conveys complex concepts to the lay reader with unique clarity and excellent real-world examples.” It expresses a “well-drawn depiction of people who choose (and, perhaps, need) to go along with the herd, rather than defining themselves as truly individual selves with individual goals, values, and life philosophies. Finally, it is a refreshing, enjoyable read. Many professionals might refer the work to their patients.” Individualism holds that the essence of human life is the singular being and that the individual is a self-creating entity whose goal is to obtain as much experience, love, pleasure and accomplishment as possible. Man, says Individualism, is a being of self-created soul, a being whose thoughts, feelings and morals proceed from his independent, thinking mind.
Robert Villegas, Jr. is an Arizona Author specializing in fiction, romance, theater and philosophy. He was born in South Texas (Weslaco) but raised in Indiana. He is Hispanic-American but American in every sense of the word. He has spent a lifetime in the business world as a UPS executive and also worked in locations all over the United States and Europe. He is an Army veteran who served in Korea as a telecommunications specialist serving in the 7th Infantry Division in Camp Casey, Korea. He was educated in Indiana and earned a Degree through the University of the State of NY (Albany) via an external degree program. He is divorced with three grown children and three grandchildren. Notable relatives include Dima DeLeon, the Mexican anti-hero and Johnny Garcia, Weslaco born guitarist and music producer who is lead guitarist for Garth Brooks and Trisha Yearwood.
He is a life-long student of the philosophy of Ayn Rand known as Objectivism and prefaces each book with an acknowledgement of his respect for the philosophy.