How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

by Jerry Colangelo, Len Sherman

A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business. This book is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn’t one story?but many.?Sports executive and businessman Jerry Colangelo weaves together a lifetime of great moments in sports and tense times in business. In How You Play the Game , sports executive and businessman Jerry Colangelo details a lifetime of stories, Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider’s look at the sports world.

260 pages, Paperback

First published April 15, 1999

Reviews

[Kriz · Rating 2 out of 5]

I know it’s a biography, but Jerry Colangelo seems to lack humility and accountability. Maybe it’s just the writing style, but I am not rooting for his successes.

[Randell Carlton Brown · Rating 3 out of 5]

6/10 8.17.17- 4.29.18

[Kourtney Workman · Rating 2 out of 5]

Interesting to read, motivational for an entrepreneur.

[Anne · Rating 3 out of 5]

Interesting read of a Chicago native who "lived the American dream" from a "nobody" to athlete, scout, coach, manager, and professional sports owner. He helped create the Chicago Bulls in his twenties, then moved to Phoenix where he started and eventually owned the Phoenix Suns and Arizona Diamondbacks. Informative back story of what it takes to be in the sports franchise business.