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496 pages, Paperback
First published January 1, 1964
1. GM's decentralized approach to business
2. GM's financial controls
3. GM's concept of business as it applies primarily to the automotive marketThe latter is most significant in that at the time of writing GM accounted for half of the automobiles produced in American, ten-percent of the passenger cars and trucks made outside of the United States. The corporation, however, also produced locomotive, diesel and gas-turbine engines, and household appliances. The book is divided into two parts:
Part One: The GM Story, focusing on the "corporation's basic management concepts in the areas of organization, finance, and product. Sloan puts primary focus on the period after 1920, and particularly from 1923 to 1946, when he served as president and chairman.
Part Two: Individual sections dealing with engineering, distribution, overseas operations, and war production as well as other aspects of the enterprise.Lessons in Leadership & Management:
Mr. Ford’s concept of the American market did not adequately fit the realities after 1923. . . . Middle income buyers … created the demand, not for basic transportation, but for progress in news cars, for comfort, convenience, power, and style. This was the actual trend of American life and those who adapted to it prospered (163).This resonated with me in that, as a leader of an educational enterprise, we must determine how we will react to a changing market (demographics, modalities, needs, cultural nuances).<
Thanks mainly to Mr. Durant, General Motors had then the makings of a great enterprise. But it was in good part physically unintegrated and in management uncoordianted (sic); the expenditures for new companies, plants and equipment, and inventories were terrific--some of them not to bring a return for a long time, if ever--and as they went up, the cash went down. General Motors was heading for the crisis from which the modern General Motors Corporation would emerge (16).Sloan said he was of two minds about Mr. Durant. He admired his automotive genius, imagination, integrity and loyalty. But he felt that Durant was too casual as an administrator, overloading himself (by not decentralizing), hence stalling important decisions until he was free (25f).
It has been a thesis of this book that good management rests on a reconciliation of centralization and decentralization, or "decentralization with coordinated control" (429).To that end, Sloan envisioned centralized "control of all the executive functions of the Corporation in the President as its chief executive officer" (54). In decentralizing, Sloan never wanted to minimize the administrative power of the chief executive officer. Exercise power with discretion was his theme: "I get better results by selling my ideas than by telling people what to do" (54). He believed in limiting "as far as practical" the number of executive reporting to the president. He also worked to ensure all executive branches were organized in such a way that the development of each would be constructive to the whole.
(1) Produce a line of cars that corresponded (in price) to national income brackets.
(2) Keep price gaps at a level that generated quality at each level while leaving enough gap to create a "step" or "leap" to the next level. Chevrolet . . . Pontiac . . . Oldsmobile . . . Buick . . . Cadillac
(3) No duplication by the corporation in the price fields or steps.This principle seems axiomatic, but it caused me to work to continually clarify our differentiators, for example in online education. We will deliver an education that is:
(1) Missional
(2) Biblically integrated
(3) Exceptional
(4) Marked by high personal touch in a digital ageGM's ability to provide that clarity enabled them to leap over Ford and become the dominant player in the automotive industry. However, without that clarity, GM floundered. In 1920 they had 17% of the market, in 1921 only 12%; Ford on the other hand rose from 45% to 60% over the same time period (62).
I recognized that my election to the presidency of the corporation was a big responsibility and a business opportunity that comes to few. I resolved in my own mind that I would make any personal sacrifice for the cause, and that I would put forth all the energy, experience, and knowledge I had to make the corporation an outstanding success. General Motors has been for me a dedicated activity ever since, perhaps to a fault(98).8. Determining the propriety of proposed projects:
a. Is the Project a logical or necessary one considered as a commercial venture?
b. Has the Project been properly developed technically?
c. Is the Project proper, considering the interest of the Corporation as a whole?
d. What is the relative value of the Project to the Corporation as compared with other projects under consideration (return on investment/need)?Sloan built in these guidelines as a means of improving financial controls (120). His basic elements of financial control for GM were: cost, price, volume, and rate of return on investment (140). See also chapter 11 (e.g. 198).