Inventuring: Why Big Companies Must Think Small

by William Buckland, Julian Birkinshaw

Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain. Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations' everyday core operations. Detailed case studies help provide a framework for consistently turning unformed ideas into commercially viable enterprises.

288 pages, Hardcover

First published February 1, 2003

About the author

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William Buckland is an investigative management consultant and writer. He spent eight years as an executive at international news agency Reuters. Since leaving in 2001 he has worked as a strategic adviser both for the UK government and in the private sector. Pommies is his second book.