This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresses the need for careful planning of programmes; the second describes in detail the duties of the programme manager; while the third provides guidance and tips for script writers.
Esta de Fossard is Professor at The Johns Hopkins Zanvyl Krieger School of Advanced Communication. For many years prior to this, she was Senior Communication Advisor at the Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the University of Southern California, Ohio University, and George Mason University in Virginia. De Fossard has been working in the field of behavior change communication for more than 30 years and has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, script writing, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also an author with more than 50 books―both for adults and children―to her credit.
this book is a must for those who are into writing for radio drama. I have enjoyed the first part of the book, but the second I felt it is somehow boring. But overall, I am satisfied with the book.