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Business Psychology
Until the last few years the mere mention of the word "psychology" in connection with business was apt to be greeted with a shrug of the shoulders, a significant raising of the eyebrows—and a change of the subject. Psychology was a subject that savored of the class room, or else was thought to be somehow concerned with the soul, or possibly related to the abnormal phenomena generally classified as "psychic." The average business man was apt to impatiently resent the introduction into business of class room topics, or speculation regarding the soul, or of theories and tales regarding clairvoyance, telepathy, or general "spookiness"—for these were the things included in his concept of "psychology." But a change has come to the man in business. He has heard much of late years regarding psychology in business affairs, and has read something on the subject. He understands now that psychology means "the science of the mind" and is not necessarily the same as metaphysics or "psychism." He has had brought home to him the fact that psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. In fact, if he has thought sufficiently on the subject, he will have seen that the entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology. Whether the salesman, or advertiser, realizes this or not, he is employing psychological principles in attracting the attention, arousing the interest, creating the desire, and moving the will of the purchaser of his goods.
160 pages, Paperback
Published April 5, 2015
5 people want to read
About the author
William Walker Atkinson
2,492 books399 followersPseudonyms: Theron Q. Dumont, Yogi Ramacharaka, Swami Bhakta Vishita & Swami Panchadasi
William Walker Atkinson (December 5, 1862 – November 22, 1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the pseudonymous works attributed to Theron Q. Dumont, Swami Panchadasi and Yogi Ramacharaka and others.
Due in part to Atkinson's intense personal secrecy and extensive use of pseudonyms, he is now largely forgotten, despite having obtained mention in past editions of Who's Who in America, Religious Leaders of America, and several similar publications—and having written more than 100 books in the last 30 years of his life. His works have remained in print more or less continuously since 1900.
William Walker Atkinson was born in Baltimore, Maryland on December 5, 1862, to William and Emma Atkinson. He began his working life as a grocer at 15 years old, probably helping his father. He married Margret Foster Black of Beverly, New Jersey, in October 1889, and they had two children. The first probably died young. The second later married and had two daughters.
Atkinson pursued a business career from 1882 onwards and in 1894 he was admitted as an attorney to the Bar of Pennsylvania. While he gained much material success in his profession as a lawyer, the stress and over-strain eventually took its toll, and during this time he experienced a complete physical and mental breakdown, and financial disaster. He looked for healing and in the late 1880s he found it with New Thought, later attributing the restoration of his health, mental vigor and material prosperity to the application of the principles of New Thought.
Some time after his healing, Atkinson began to write articles on the truths he felt he had discovered, which were then known as Mental Science. In 1889, an article by him entitled "A Mental Science Catechism," appeared in Charles Fillmore's new periodical, Modern Thought.
By the early 1890s Chicago had become a major centre for New Thought, mainly through the work of Emma Curtis Hopkins, and Atkinson decided to move there. Once in the city, he became an active promoter of the movement as an editor and author. He was responsible for publishing the magazines Suggestion (1900–1901), New Thought (1901–1905) and Advanced Thought (1906–1916).
In 1900 Atkinson worked as an associate editor of Suggestion, a New Thought Journal, and wrote his probable first book, Thought-Force in Business and Everyday Life, being a series of lessons in personal magnetism, psychic influence, thought-force, concentration, will-power, and practical mental science.
He then met Sydney Flower, a well-known New Thought publisher and businessman, and teamed up with him. In December, 1901 he assumed editorship of Flower's popular New Thought magazine, a post which he held until 1905. During these years he built for himself an enduring place in the hearts of its readers. Article after article flowed from his pen. Meanwhile he also founded his own Psychic Club and the so-called "Atkinson School of Mental Science". Both were located in the same building as Flower's Psychic Research and New Thought Publishing Company.
Atkinson was a past president of the International New Thought Alliance.
Throughout his subsequent career, Atkinson wrote and published under his own name and many pseudonyms. It is not known whether he ever acknowledged authorship of these pseudonymous works, but all of the supposedly independent authors whose writings are now credited to Atkinson were linked to one another by virtue of the fact that their works were released by a series of publishing houses with shared addresses and they also wrote for a series of magazines with a shared roster of authors. Atkinson was the editor of a
William Walker Atkinson (December 5, 1862 – November 22, 1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the pseudonymous works attributed to Theron Q. Dumont, Swami Panchadasi and Yogi Ramacharaka and others.
Due in part to Atkinson's intense personal secrecy and extensive use of pseudonyms, he is now largely forgotten, despite having obtained mention in past editions of Who's Who in America, Religious Leaders of America, and several similar publications—and having written more than 100 books in the last 30 years of his life. His works have remained in print more or less continuously since 1900.
William Walker Atkinson was born in Baltimore, Maryland on December 5, 1862, to William and Emma Atkinson. He began his working life as a grocer at 15 years old, probably helping his father. He married Margret Foster Black of Beverly, New Jersey, in October 1889, and they had two children. The first probably died young. The second later married and had two daughters.
Atkinson pursued a business career from 1882 onwards and in 1894 he was admitted as an attorney to the Bar of Pennsylvania. While he gained much material success in his profession as a lawyer, the stress and over-strain eventually took its toll, and during this time he experienced a complete physical and mental breakdown, and financial disaster. He looked for healing and in the late 1880s he found it with New Thought, later attributing the restoration of his health, mental vigor and material prosperity to the application of the principles of New Thought.
Some time after his healing, Atkinson began to write articles on the truths he felt he had discovered, which were then known as Mental Science. In 1889, an article by him entitled "A Mental Science Catechism," appeared in Charles Fillmore's new periodical, Modern Thought.
By the early 1890s Chicago had become a major centre for New Thought, mainly through the work of Emma Curtis Hopkins, and Atkinson decided to move there. Once in the city, he became an active promoter of the movement as an editor and author. He was responsible for publishing the magazines Suggestion (1900–1901), New Thought (1901–1905) and Advanced Thought (1906–1916).
In 1900 Atkinson worked as an associate editor of Suggestion, a New Thought Journal, and wrote his probable first book, Thought-Force in Business and Everyday Life, being a series of lessons in personal magnetism, psychic influence, thought-force, concentration, will-power, and practical mental science.
He then met Sydney Flower, a well-known New Thought publisher and businessman, and teamed up with him. In December, 1901 he assumed editorship of Flower's popular New Thought magazine, a post which he held until 1905. During these years he built for himself an enduring place in the hearts of its readers. Article after article flowed from his pen. Meanwhile he also founded his own Psychic Club and the so-called "Atkinson School of Mental Science". Both were located in the same building as Flower's Psychic Research and New Thought Publishing Company.
Atkinson was a past president of the International New Thought Alliance.
Throughout his subsequent career, Atkinson wrote and published under his own name and many pseudonyms. It is not known whether he ever acknowledged authorship of these pseudonymous works, but all of the supposedly independent authors whose writings are now credited to Atkinson were linked to one another by virtue of the fact that their works were released by a series of publishing houses with shared addresses and they also wrote for a series of magazines with a shared roster of authors. Atkinson was the editor of a
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