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The Name Game

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Your name can make you a winner - or a loser. Your health, longevity, business and personal success are determined by your name. In this amazing book, you will find out if your name make you one of those winners - and if not, what you can do about it.

Paperback

First published September 30, 1977

10 people want to read

About the author

Christopher Andersen

49 books213 followers
Librarian’s note: There is more than one author in the Goodreads database with this name.

Christopher Peter Andersen is an American journalist and the author of 32 books, including many bestsellers. A graduate of the University of California at Berkeley, Andersen joined the staff of Time Magazine as a contributing editor in 1969. From 1974 to 1986 Andersen was senior editor of Time Incorporated's People Magazine. He has also written for a wide range of publications, including The New York Times, The New York Daily News, Life, and Vanity Fair.

While his early nonfiction books veered from psychology (The Name Game) to true crime (The Serpent's Tooth) to art collecting ('The Best of Everything', with former Sotheby's chairman John Marion), he is best known for his controversial biographies. Between 1991 and 2011, he published 14 New York Times bestselling biographies. Andersen wrote Mick: The Wild Life and Mad Genius of Jagger to mark the 50th anniversary of the Rolling Stones in July 2012. The book quickly became Andersen's 15th New York Times bestseller.

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Displaying 1 of 1 review
226 reviews2 followers
February 4, 2019
Dated, I'm sure some of the impressions of names have changed since. And also surprisingly pro-name changes? It feels like he says basically any name-change that a successful person made was good. Sort of the "if you can't beat 'em, join 'em" approach to cognitive/cultural biases attached to names.

I read this as part of my project to read one book from every aisle of Olin Library at Cornell; you can read my reactions to other books from the project here: https://jacobklehman.com/

A fuller review/reaction will follow on my website.
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