Scootermania: A celebration of style and speed

by Josh Sims

From its origins the Italian battlefields of the Second World War, to movie roles as Audrey Hepburn's transport in Roman Holiday and Sting's stylish companion in Quadrophenia and on through the current vintage revival, the classic Italian motor scooter is an enduring design classic from the 20th century.Scootermania celebrates the superbly simple vehicles that are so symbolic of freedom, style and the modern world. Originating in the 1940s in Milan and Pontedera, Tuscany, the scooter became an enduring transport choice for young people and urban environments. Early chapters look at scooter racing and long-distance attempts, and their role as an anti-tank weapon in the French army. There is engaging coverage of place of scooters in popular culture from films, music and fashion including the way that a host of disparate groups has made the bikes their own – from the British Mods of the 1960s and 1980s to their role in American and Japanese fashion and in their Italian homeland.The evolution and design of classic models as the Vespa 150 GS and the Lambretta Li 150 Series 3 are covered while scooter stars such as Enrico Piaggio and Georges Monneret are celebrated in their own words. The book also includes a number of specially photographed features on modern scooter designers, collectors and artists.

235 pages, Kindle Edition

First published November 3, 2015

Reviews

[Alex C. · Rating 3 out of 5]

I have hardly seen any other books covering this topic, so this was a welcome purchase! Do be aware that this does have a strong emphasis on style as in a fashion choice, and less so with styling during the design process. This would obviously cover Vespa pretty often, but I wish there was more mention of other models thrown in. Certain paragraphs mentioned scooter designes that were a failure for one reason or another and I wish pictures had been included of these, since that would very much be part of how we've come to today's designs.

There were also some proofreading issues; pages 118 and 134 have almost the same exact sets of paragraphs.

Fun and informative read nonetheless!

[Jeff · Rating 4 out of 5]

Really enjoyed the section on the Cushman, from its early models, the Airborne dropped in WWII with paratroopers, to the specials made for service clubs that made parades so special. Notes on other manufacturers & models, failed & successfull, were interesting in their own right.