Thinking Trademarks, Symbols and Logotypes

by Ken Cato

This book harnesses the thinking and philosophies behind some of the world's most influential symbols, trademarks and logotypes used in the commercial industries today.

This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market. This book is a superb reference title for those in the design industries, advertising, corporate and education fields.

This volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin.

Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.

Also available:
●Beyond the Symbol: Thoughts on a Broader Visual Language
ISBN 9781864706673
●One Hundred Thoughts About Corporate and Brand
ISBN 9781864706659
●Recognise Me
ISBN 9781864706642

128 pages, Hardcover

First published March 16, 2017

About the author

Ken Cato is an Australian designer and thought leader with an international reputation. He is well-known as a mentor to emerging leading designers, fostering talent and encouraging design excellence through the agldeas International Desing Week, the world's largest annual student design conference, which attracts 4500 young designers and each year features more than 40 speakers from around the world.

He is chair of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work in over 100 countries has earned him acclaim and encompasses all facets of corporate identity and brand management. His work has won numerous international and Australian design awards, and is represented in museums and galleries throughout the world. He is a long-standing member of Alliance Graphique Internationale of which he was president from 1997-2000.

To add to his list of honours, in 2013 hewas made an Officer of the Order of Australia for his services to the desing community, adding to the Victorian Premier's Award for Design Leadership in 2006, a Lifetime Achievement Award from the Executive Board of ICOGRADA in 2009, an Honorary Fellowship from Monash University in 2011, Honorary Doctorates from Swinburne University in 1995 and the University of the Sunshine Coast in 2016, Ken is also an acclaimed author of numerous major design publications, including four editions of First Choice, showcasing the best international design and emerging trends from around the globe.