Maths and Stats for Web Analytics and Conversion Optimization

by Himanshu Sharma

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.

430 pages, Paperback

Published November 3, 2015

Reviews

[Alvaro Berrios · Rating 4 out of 5]

A must read for all digital marketers. Whether you're a seasoned expert or a novice, I genuinely think that everyone is bound to learn something new from this book. If you're already a fan of the OptimizeSmart blog, then you will definitely enjoy this book. Everything is clearly laid out and explained in a way that makes it easy for everyone to understand. You will definitely walk away with new knowledge and new skills after reading this.

[Bálint · Rating 5 out of 5]

Really enjoyed it. Himanshu's style is easy to follow and he is thorough. Learned a lot.

[Bai Da · Rating 2 out of 5]

very basic and the author repeats himself a lot.