This is the story of Top Gear's triumphant run where it became the most-watched show worldwide and the most popular car show of all time, rewriting what many of the rules and style of television in the process. It is written by the script editor Richard Porter, who worked with the three main hosts to build each show.
At times Porter waxes so Top Gear-comedy-writer that its hard to read. Getting a zinger once in a while is funny, but non stop for several paragraphs in a row (or the entire intro and first chapter) gives no space for the funny to build or work, so its just too much at a time. At other times its so heartfelt (particularly the last two chapters) you almost feel embarrassed reading about the events.
That makes the book less of a breezy fun fest than one would expect given the writer and the topic, which is probably why I was able to pick the book up at the Dollar Tree for one whole buck.
Plus, he's kind of a jerk. What I mean is this: you know the parts of Top Gear where you go "why would anyone do that to their friend???" or the episode where they painted their cars outrageous and insulting provocative slurs and drove through the deep south to show how bigoted and awful Americans are? That's him all the way through. He thinks being an a-hole is funny, that you backstab to show affection, that being mean, degrading, and insulting is high comedy. And it shows in his writing.
Yes, he's self-deprecating, but never in a way that feels honest or compelling. He talks about how his blog on cars was never funny, but then describes all these high profile people telling him how hilarious it was.
On the other hand it is an interesting and entertaining overview of the Top Gear show from the 1970s until it suddenly and abruptly shut down in 2015 with the firing of Jeremy Clarkson. Clarkson is a very complex figure in this book: brilliant, likable, hard working, and energetic, but at the same time very difficult to be around. Porter states that while they are a somewhat exaggerated TV version of themselves, James May, Richard Hammond, and Jeremy Clarkson are really like that. And Clarkson would be difficult to be around in large doses.
Overall I recommend this book to Top Gear fans for tons of inside info and background to how the show came about and why it was the way it was, but be ready for it to be less hilarious than the show.