Based on the title I already knew this book was going to have some severe lifestyle and value differences than me, yet I decided to give it a read. I am very interested in the idea of everyone becoming the best they can be and think self-improvement advice can be one of the best methods in achieving this. Learning the characteristics and traits to become a better person is vital in improvement, although this book and the author completely missed the mark with 75% of what he purports to believe. I get annoyed with cultural terms that get generated seemingly out of nowhere and are usually applied in contextually inaccurate settings; so the term toxic masculinity always annoyed me. I will however, admit that if there is a use case for this term, it applies directly to this author. He essentially is creating an ego-centric book on how to be with the most women and live, in my opinion, an extremely vain and unfulfilling life. Don't get me wrong, there were some good personal tips on improving oneself, but the vast majority of the book was centered around how to be a womanizer and getting women. This is a fundamental difference in worldview of what I believe an "alpha male" to be, as the author focuses heavily on personal sexual escapades rather than genuinely good character qualities in a man that help create a better society for all involved. He briefly brushed over gratitude, sincerity, and a couple of other beneficial traits, but it was more of a footnote if anything. If you wish to read a shallow and inaccurate interpretation of what it means to be an "alpha male" or "man" then give this book a good read, or better yet, don't, and use the time instead on something meaningful and wholesome!