Start with this thought: Your success in your professional, financial, and personal life depends to a great extent on your ability to articulate.
I first learned the truth and power behind that statement when I lived in a grimy coal-mining and steel-making town in Pennsylvania, where it was clear that articulate professionals were more successful than the less articulate miners and mill workers. My education continued years later at the top levels of government, business, and academe where I observed power brokers and decision-makers use their considerable skills with language to think clearly, arrive at logical decisions, and convey those decisions clearly to others. And over the years, I saw that my happiest friends and associates were able to communicate clearly with spouses and others with whom they enjoy close relationships.
"In short, my intuition told me that language is the root cause of a more fulfilled life. Along came Pete and this book." - John Yasinsky, Former CEO, GenCorp
As a former manager I can certainly see the value of being articulate and surrounding yourself with articulate people both in social scenes and on the business front.
I also found wisdom in the instructional portion of the book advising businesses to teach their mid level managers and employees to be articulate.
The Power of Being Articulate serves as a fantastic reminder that words matter. What we say and how we say it has power. Words have the power to build and they have the power to destroy. Words can get us what we want, or they can take it away. While the book is geared toward professionals, I feel like this book it valuable to both professionals and non-professionals equally. Relationships of all kinds are affected by our ability to articulate what we need, want or can provide for others. Pete Geissler provides many examples of where communication was key to the success of the person in the story. It would be wise to take the advice given in the book and practice effective communication to reach the best relationships we can on all levels.
I found the book very light on substance. It included good arguments and color examples that will motivate readers to become more articulate but that's it.