This is a quick and easy read, and I found it especially nice to read while in Paris, so that I could check out the sites that Sciolino mentions in the book. In one sense, it is about the gentrification of Paris: there is no doubt that old style shops and bars have been lost to big chains like Monoprix and Starbucks. However, unlike in the USA, artisan shops are protected by law and certain streets like the Rue des Martyrs are protected by the government from massive modernization. In another sense, the book is less about Paris and more about Sciolino herself, and the relationships she has developed while living near the street (uh, yes, she doesn’t actually live on the street, she lives around the corner), and the people she has met over the 14 or so years that she’s been living in Paris.
It is hard to not be irritated, however, by some chapters that read like T Magazine advertisements for shops, or “36 hours in Paris” essays that you find in the New York Times. Also, Sciolino is rich, with a wealthy life, and so her discussions of Hermès scarves and the like are annoying. Does she do nothing but shop and eat all day? And, probably worst of all, there is a real negativity in the book about the 18th arrondissment, the less rich neighborhood into which the Rue des Martyrs stretches. She says people from the 9th don’t go there because “it’s another world,” or “it’s too far.” Read that as code for it’s too poor, really working class, and/or has more immigrants than the wealthier 9th. And “the only street in Paris”? Uh. Well. My favorite street is the Rue des Archives. It’s an opinion. While her descriptions made me want to visit the Rue des Martyrs and shop there before I leave the city, as a person she is clearly irritating and must drive these shop owners nuts with her meddling. But read it anyway; it’s good airplane reading while on the way to Paris.