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Fitch Path: A Cautionary Tale About A Moose, Millennials, Leadership & Transparency

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FITCH PATH goes inside the iconic brand, Abercrombie & Fitch, and explores how Millennials (Generation Y) and iGens (Generation Z) reshaped the self-conscious symbol of today’s American youth, redefined the concept of “coolness”, and forged cultural transformation.

It examines the needs, wants and expectations of the emerging workforce majority and offers solutions to help prepare today’s leaders and organizations for an inevitable reality.

126 pages, Paperback

Published November 10, 2015

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Todd Corley

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