Simply put, Rainmakers are those financial professionals who consistently bring in new affluent relationships. They are the highest compensated financial professionals, they are the most sought after financial professionals, and they are not for hire. Rainmakers are self-made. Becoming a Rainmaker shows how to develop the Mindset of a Rainmaker, execute the high-impact activities of a Rainmaker, and master the affluent Sales Skills of a Rainmaker. If you have not become a Rainmaker, and want to, this book is an invitation directed personally to you. If you are already a Rainmaker, congratulations. This book is a chance for you to fine-tune your Rainmaking skills. Be prepared, and you too will bring in 10 or more new affluent relationships over the next 12 months.
My feelings about this book crescendo-ed downward as I progressed through. What started out invigorating and exciting led towards mundane and mediocre. Overall, lots to gleam from this author and I will heed the advice given.
Read this for a 2nd time after years apart. Key messages are simple in theory but difficult in practice.
This quote from the book sums it up, “For a true Rainmaker, there is no such thing as refusing to work weekends or discuss business at family events, or feeling self-conscious about making a prospecting move at the country club.”
If you spend more time than others, be relentlessly persistent towards aligning every working hour towards achieving your goal prioritizing high-value activities (i.e. meeting potential clients instead of surfing the internet), and regularly measure your progress and make adjustments then you’re likely to succeed. The book leans towards doing whatever it takes to be a Rainmaker including attending that golf outing with a client’s friend, evening gala events that have people you know are attending, and whatever or wherever you can meet affluent contacts.
While the message can seem inspirational it may not always fit into reality. Kids, spouse, taking care of aging family, personal illness/disability, and any number of other pieces have to be fit into this regime.