Real Estate Rainmaker®: Successful Strategies for Real Estate Marketing

by Dan Gooder Richard

Would you like to triple your income as a real estate agent orbroker? Close thirty or fifty or more transactions a year, ratherthan the national average of twelve? Reduce your advertisingexpenses by half and cut marketing costs per transaction by fortypercent?

Can you imagine converting 100 percent of your prospect inquiriesinto customer presentations? Working a four-day week whilemaintaining a six-figure income? Cashing out of your practicefinancially independent yet still young enough to enjoy the fruitsof your labors? If these questions sound like an impossible dream,then reality is about to give you a very pleasant surprise.

Real Estate Rainmaker introduces a powerful marketing system thatmultiplies your personal efforts and enables you to generate moreprospects and close more sales at lower cost. Drawing on provenmarketing principles and insights from other industries, Dan GooderRichard, a leading authority on real estate marketing, presents thedynamic 3-Step Rainmaker Lead System. Following each step of thissystem, you will learn how
* Overcome inevitable market fluctuations faced by all real estateagents and brokers
* Master the latest marketing techniques to increase leads atreduced cost
* Close more prospects by focusing on customer needs
* Boost referrals and maximize profits through customerretention
* Write your own marketing plan in six easy mornings
* Build a Trophy Database and develop an exit strategy to cash outfinancially independent

Complete with an invaluable collection of marketing tools neverbefore assembled in one place and all the essential contactinformation you ll require to find what you need easily, RealEstate Rainmaker brings you a torrent of indispensable principles,techniques, and savvy insider s tips that will flood your practicewith customers, profits, and success beyond your wildestdreams.

"Doing business without marketing is like winking in the dark. Youknow you re doing it, but nobody else does." From the Foreword byLaurie Moore-Moore

The real estate industry has never been more active or morecompetitive than it is today. Anyone who wants to achieve realsuccess must have a foolproof marketing system to create prospects,convert them into customer appointments, and turn past clients intofuture referral sources.

Real Estate Rainmaker introduces the most reliable marketing systemin the real estate industry today, the 3-Step Rainmaker LeadSystem. This is your opportunity to learn the key components of aproven, dynamic system that you can put into practice immediatelyand discover advanced marketing methods and techniques that canhelp build your practice throughout your career. In this remarkableand revolutionary guide, you ll
* Twenty easy techniques to boost advertising results at no extracost
* Proven direct response lead generation techniques
* Can t-miss direct marketing copywriting and design secrets
* Unbeatable Internet marketing strategies
* How to build a Trophy Database that really pays off
* And much, much more to generate more leads, more sales

Don t let your career languish while you waste precious marketingdollars through trial and error. Let Real Estate Rainmaker startmaking you a rainmaker today.

336 pages, Hardcover

First published October 18, 1999

About the author

Dan Gooder Richard’s love of adventure stories began as a boy. The first two novels his mother gave him at age ten are still on his shelf: Margaret Armstrong’s Trelawny and Herman Melville’s Typee. That boyhood love of a good tale was reinforced as Dan listened to his father weave cowboy yarns during family trips from Iowa to his father’s childhood home in Montana. After earning a bachelor’s in history Dan blasted water wells in India with the Peace Corps. Ski bummed in Taos Ski Valley. Motorcycled across the Sahara. Then earned his master’s in journalism at Missouri.

Dan's middle name comes from his maternal grandfather: Leslie MacDonald Gooder who was a publisher in Chicago from the early 1910s through the 1950s. Dan carried on the family name in publishing. After he and his wife sold their marketing/publishing business in 2016 Dan turned his full-time attention to writing historical adventures. Dan lives in Virginia with his Swedish-speaking Finnish-born wife who also loves adventurous travels. Their 40+ year life/work partnership – without the loggerheads – inspired the Swift & Dancer Adventures.

In Dan Gooder Richard’s previous life as a publisher and one of the real estate industry's leading authorities in marketing and lead management he wrote two top-selling books on real estate marketing: REAL ESTATE RAINMAKER®: Successful Strategies for Real Estate Marketing, and REAL ESTATE RAINMAKER®: Guide to Online Marketing; both published by John Wiley & Sons. Dan also authored two non-fiction books in the popular SMART ESSENTIALS series: SMART ESSENTIALS FOR COLLEGE RENTALS: Parent and Investor Guide To Buying College-Town Real Estate, and SMART ESSENTIALS FOR REAL ESTATE INVESTING: How To Build Wealth In Real Estate Today. You can follow Dan’s recent work at www.DanGooderRichard.com.

Reviews

[Kurt · Rating 1 out of 5]

Really uninspiring. Seemed to be written for a real estate agent, not an investor, which would have been very helpful if I had known that before reading it.

Only statement I remember with clarity is that he says that it is the 12th call on average that makes the sale... don't know if that's reliable, but when selling something difficult to sell, I can certainly believe it, and moreover, it is definitely dependable that persistence gets results.

Anyway, don't read this book unless you're a real estate agent, and even then... well, it wasn't memorable enough for me to say whether it's worth it then.

[Kristen Davis · Rating 4 out of 5]

Full of a lot of information.