Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

by Robert Jackall, Janice M. Hirota

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

Genres: Nonfiction, Politics, Business

341 pages, Paperback

First published May 1, 2000

About the author

Robert Jackall has done several years of fieldwork with New York City police detectives and prosecutors, among whom he is known as “The Professor.” He is Class of 1956 Professor of Sociology and Public Affairs at Williams College.