"Nudge" explains how choice architects can encourage people to make the right decisions by using nudges. It describes how we make mistakes, possible reasons for why we make them and how choice architecture can be applied to prevent them.
Who should read this •People who want to find out how to make better decisions and prevent mistakes. •Anyone interested in knowing how choice architects can influence people. •Anyone who wants to live a happier and healthier life.
In this Chapter 1: Choice architects can influence people's behavior by using nudges Chapter 2: Decisions are made intuitionally or rationally Chapter 3: Inertia can lead people to stick to the status quo Chapter 4: Temptation can be a cause for dynamic inconsistency Chapter 5: People often stick to default options out of laziness Chapter 6: When given choices for investment, people tend to split their money between them Chapter 7: Nudges can be useful for improving health and increasing organ donations Chapter 8: Taxes could serve as nudges for better environmental protection Chapter 9: Choice architects can assist in almost every aspect of life, including school choice Chapter 10: Nudges can be applied in various areas and for a myriad of purposes Chapter 11: Final Summary Evolvo opinion
The subtitle of this book is: "Improving Decisions About Health, Wealth, and Happiness." WEIRDLY, reading a couple of economists' thoughts on the crappy choice architecture behind Medicare Part D did not make me skinnier, richer or happier. But touché on the choice architecture of titling this book as self-helpy so more people would buy it, authors.