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Coach: Terry Prone Tells It LIke It Is
Terry Prone has decades of experience as a media and communications expert, ever since she first appeared on RTÉ television in her early teens to comment on current affairs. Her reputation is second to none.
Every year, in the Communications Clinic, where she is chairman, she coaches individual and corporate clients from all walks of life as well as politicians and public figures. In Coach, Terry Prone reveals some of the secrets of her success as a communications consultant and strategist. Many of the individuals and companies cannot be named but the strategies employed can be put to use by anyone in a similar situation.
In Coach Terry Prone tells it like it is in her inimitable, lively, upbeat, no-holds-barred style, revealing:
How her clients ace interviews for some of the leading public service and private sector jobs in the country
How executives deal with daily management and negotiation issues and all-too-regular crises
How politicians avoid shooting themselves in the foot no matter how accident-prone they may be
How ministers win campaigns and deal with the media fallout of unpopular decisions
How CEOs make the worst of bad news palatable to shareholders and boards (and the public)
From great events to daily embarrassments and knotty moral issues, Coach is the work of Terry Prone revealed as never before.
Every year, in the Communications Clinic, where she is chairman, she coaches individual and corporate clients from all walks of life as well as politicians and public figures. In Coach, Terry Prone reveals some of the secrets of her success as a communications consultant and strategist. Many of the individuals and companies cannot be named but the strategies employed can be put to use by anyone in a similar situation.
In Coach Terry Prone tells it like it is in her inimitable, lively, upbeat, no-holds-barred style, revealing:
How her clients ace interviews for some of the leading public service and private sector jobs in the country
How executives deal with daily management and negotiation issues and all-too-regular crises
How politicians avoid shooting themselves in the foot no matter how accident-prone they may be
How ministers win campaigns and deal with the media fallout of unpopular decisions
How CEOs make the worst of bad news palatable to shareholders and boards (and the public)
From great events to daily embarrassments and knotty moral issues, Coach is the work of Terry Prone revealed as never before.
260 pages, Kindle Edition
Published September 17, 2015
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