a book about the art movement/style known as Memphis and officially called Memphis Milano. a style that came to be in the 1980s. Made up and guided by the legendary Italian designer Ettore Sottsass. and its influence is still felt in the early 1990s and even further on. The book is from that era (published in 1986), and that makes it reporting on Memphis from the field, instead of it excavating old ruins and archives, if you will! indeed it makes a considerable difference in my opinion when the argument is of a philosophical nature to be from the horse’s mouth! The author gives his personal opinion on the style at the times of Memphis Milano, instead of one looking back on it or even worse (in a way), wasn’t even there to witness it! The pieces showcased here are authentic, whether from the official Memphis Milano catalogues or third party inspired ones. There is stuff today that while nice and “Memphisy”, does sway away slightly or dramatically from the soul of the original style and its definition.
one can look at Memphis as Bauhaus on acid! or Bauhaus gone haywire! some of the pieces are fun, some happy, some wild and others are completely drunk! Memphis like any style is metaphorically never with sharp independent edges. instead, it has fuzzy edges that touches other previous styles. so you’ll find a bit of Bauhaus in Memphis. Also you can sense some 1950s pop style or Mid-Century Modern and maybe a sprinkle of 1950s diner style. But with Memphis contrary to Bauhaus, there is a tendency to drop symmetry from the design, to eliminate the predictable, the formulaic, almost to the point of being rebellious for the sake of it. Ettore Sottsass made it clear as he explains that “Memphis seeks not to forge a single coherent style, but to expand the visual vocabulary of contemporary design by introducing elements into it that are drawn from both today’s suburban vernacular and ancient and/or exotic ritualistic artifacts”
The fuzzy nature of the structure of a design style as I see it is not surprising. Similarly to how the saying goes: no man is an island, I profess that no design style is an island! One can easily travel from one style to another by stepping on shared aspects. (and all styles in my personal opinion eventually leads to nature, the primordial source of inspiration for man’s creations).
Sometimes art movements or manifestos act like a mirror of their time in the straight forward meaning, and sometimes the opposite, similar to how a mirror reverse things, thus the analogy suggests rebelling against their time.
I personally have nostalgic feelings towards Memphis and an abstract admiration as well, I totally love this style. this is because Memphis’s influence leaked to all sort of things all the way into the early 1990s. Indeed, many think that it’s inspired abstract graphic design style a product of the 90s!
Memphis influenced many styles in the 80s/early 90s including Rave and and New Wave. I personally owned some stuff way back as a child with some Memphis touches, including Crazee Wear and Bugle Boys clothing (who remembers these today?!), a skateboard also with such inspired style, slap bracelets (remember those?!), a pencil case, a Mickey Mouse fanny pack (rather useful, more so today with cumbersome smartphones, why aren’t they’re popular today?)…etc. And I also remember seeing photos of Memphis furniture and interiors, it was here and there. so that’s why it touches me nostalgically. but I also like it regardless of nostalgia.
🤔It’s rather interesting how one’s perception of things is partially affected by the inescapable exposure to stimulus over one’s life. Take Art Nouveau for instance. it was perceived by victorian traditionalists as outlandish, bizarre and even decadent! yet viewed by modern eyes today its looked upon as traditional, classical and even conservative! this fact reminds me of what I use to tell my younger brother: for anyone who’s looking at a square all his life, a circle is the next big thing, and vice versa!
💭things I wish to see done in Memphis style:
a Memphis watch
a Memphis game console!
a Memphis car…maybe if you build the Voiture Minimum, Le Corbusier’s car and paint it like Andy Warhol’s BMW M1, it’ll be a Memphis car!
what about a Memphis person? maybe Picasso’s crying woman painted by Roy Lichtenstein!
here’s a Memphis “air”! : the Cassiopeia glass made by Marco Zanini has a sealed cavity, so the air trapped in it is from 1982, a Memphis air!
anyway, enough silliness,
nice book but I wish it did have more pictures, even though it does have a handful of, but you know me, I love pictures!
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