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Listening Brands: How Data is Rewriting the Rules of Branding
The old ways of marketing and branding don’t work any more.
It’s a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business.
That is, if you can become a listening brand.
With the power of persuasion now moving from company to consumer, you need to understand this change and what it means for advertising and marketing.
From a branding expert who has felt the paradigm shifting under his feet comes Listening Brands. Author JR Little is one of the few creative marketing professionals with a deep understanding of social media and how it can reveal exactly what consumers want. In this book you will:
- Learn the number one attribute of a listening brand
- Discover how to build an effective listening infrastructure
- Understand the different types of social data and what they reveal
- See a simple step you can take, starting right now
If you’re still approaching marketing and advertising with the megaphone in your hand, it’s time to set it down and start listening instead, because the megaphone is changing hands.
It’s a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business.
That is, if you can become a listening brand.
With the power of persuasion now moving from company to consumer, you need to understand this change and what it means for advertising and marketing.
From a branding expert who has felt the paradigm shifting under his feet comes Listening Brands. Author JR Little is one of the few creative marketing professionals with a deep understanding of social media and how it can reveal exactly what consumers want. In this book you will:
- Learn the number one attribute of a listening brand
- Discover how to build an effective listening infrastructure
- Understand the different types of social data and what they reveal
- See a simple step you can take, starting right now
If you’re still approaching marketing and advertising with the megaphone in your hand, it’s time to set it down and start listening instead, because the megaphone is changing hands.
- GenresBusiness
216 pages, Paperback
Published December 1, 2015
About the author
J.R. Little
1 book2 followersLateral thinker with deep experience in Brand, Creative, and Digital Media. I use data, behaviour economics and UX to help organizations grow.
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Displaying 1 - 4 of 4 reviews
January 2, 2016
Good intro
I liked the contemporary example of marketing. JR talked about what not to do and what should be done. The descriptions were at the macro level. It was not possible to know how to evaluate an individual person's brand. But a good book.
I liked the contemporary example of marketing. JR talked about what not to do and what should be done. The descriptions were at the macro level. It was not possible to know how to evaluate an individual person's brand. But a good book.
March 10, 2016
Really great read for a mindset shift in how to approach digital marketing. Fairly macro, so the only reason I don't give 5 start is that I would love to see some more in-depth questions and case studies.
March 25, 2016
Great perspective to show us we really need to listen but listen in the right way. Sounds easy to do but likely much harder as this is a big change to the way of doing things that some people may struggle with
December 24, 2015
Won this Book on Goodreads first-reads, love the insights on the new rules of branding.
It's time to listen, the megaphone is on the other side.
It's time to listen, the megaphone is on the other side.
Displaying 1 - 4 of 4 reviews