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379 pages, Hardcover
First published October 4, 2016
stories by people you'll probably know, and people that I hope you will discover, as I did. There is traditional storytelling, and also comics that are unlike anything I'd ever seen, but that still work. I've included a mix of visual and narrative styles. I like variety. Also, there's something thrilling about seeing people invent new ways to tell their story. To me, it's proof that the art form of comics is healthy: it lives and grows and reinvents itself. It's alive!And I have no argument whatsoever with that assessment.
—p.xviii
There is no "mainstream" in comics. ...It's completely true that there are an extreme few books that truly reach a "mass" audience. That's why people need finding aids and tools and ::cough cough:: Librarians and booksellers who specialize in knowing the landscape of the publishing industry to help them find their next great read.
The larger book publishing industry still operates on a mass scale and can still be called a mass medium, but mainly by aggregating a large number of smaller audiences (including the audience for graphic novels). Relatively few individual books reach a truly mass audience.
Television and film remain mass media, though their delivery systems and platforms (and therefore their content) are rapidly changing in response to new digital networks and technology. Video games are certainly a highly inventive and lucrative mass medium. And the Internet is the biggest global mass medium ever invented by humans.
If there are any comics today that are mass media, and therefore "mainstream," they might be comics like these: [image of an Allie Brosh poop sequence]