Reignite: How Everyday Companies Spark Next Stage Growth

by Margaret Reynolds

In today’s fast-paced market, leaders are experiencing challenges that don’t respond to yesterday’s solutions; long-term customers are buying less, margins are tightening, and the pressure is building. Leaders face more game-changing decisions in a shorter time span. The choices they make at this critical time will either reignite growth or condemn them to business gravity. Reignite provides many pragmatic examples and tools that help executives, managers, and leaders see opportunity through a different lens, so they can discover the profitable connection between market needs and their organization’s unique capabilities.

276 pages, Paperback

First published August 10, 2015

About the author

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Margaret Reynolds is Professor of English and Modern Culture whose work explores nineteenth to twenty-first century literature, poetry, and the transmission of classical texts. Educated at Oxford and London, her edition of Elizabeth Barrett Browning’s Aurora Leigh won the British Academy’s Rose Mary Crawshay Prize. She co-edited Victorian Women Poets, authored The Sappho Companion, The Sappho History, and edited Adam Bede for Penguin. A writer and broadcaster for the BBC, The Guardian, and The Times, she also published the memoir The Wild Track in 2021.